Video strategy

Wherever you are up to in your digital video journey, we can help.

If you are in the early stages or have content that just isn’t performing for you, then we can help you write a video content strategy and can, of course, undertake the production for you or work with your existing suppliers.

If you have commissioned shoots but they haven’t happened yet, we can help you maximise the deliverables from the day by recommending short pieces for social channels that can be captured at the same time, or briefing one of your internal team on how to capture a decent behind the scenes video on their mobile for social use.

If you currently have work in the post-production phase, then we can critique edits for you and suggest optimizations along with identifying excerpts that could be compiled to form a 15sec trailer for social, or that could be used as teasers.

If you have invested in video and have a big catalog of content, then we can perform a video health check for you and analyze usage and user behavior to gather insights to apply to future strategy. See more about our audits below.

Configure & optimize

YouTube is the world’s second-largest search engine. Does your YouTube channel reflect your SEO efforts and investment?

A properly configured and optimized YouTube channel enables you to:

  • Increase the number of subscribers on your channel
  • Build your reputation and brand awareness
  • Engage better with your audience
  • Create customized, targeted and relevant content by understanding your audience
  • Articulate your brand benefits with flexibility across multiple forms without being bound by media placements and time limits

 

Through auditing, we review the configuration and analytics of your channel to understand your audience and their behavior.

These learnings are then presented with our recommendations.

These recommendations will take the form of:

  • General – for example, linking your GA account
  • Channel – for example, optimizing playlist titles based on search terms.
  • Video – for example, adding and optimizing CTAs and end cards

We can undertake these recommendations for you and then feedback on the work done. Alternatively, we can run a workshop with your internal team so that they can maintain the channel going forwards. We can work on an ad-hoc basis, charging by the hour on any further consultation, or of course, any combination of the above!

We've worked pretty hard to ensure our YouTube channel is optimized for your audience. 

We met Jellyfish after a recommendation from a partner organization – and they didn’t disappoint. Our brief was to optimize our YouTube channel and provide Sport England with expert advice on how we could maximize its reach.

Paul Cottam Head of Editorial, Sport England
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