Casepoint, formerly @Legal Discovery LLC, chose Jellyfish to transform their brand identity, as well as design and build the assets to support it. A company comprised of tech-savvy legal professionals, they took on the name of their leading eDiscovery platform to reflect the innovation and tremendous growth in the product’s market adoption, positioning them as a leader in the industry.
Kicking off the highly collaborative project, we set forth the following project objectives:
- Establish a strong brand identity to communicate Casepoint’s value and character both online and off
- Develop a brand-new, responsive website to raise brand awareness and generate sales leads
- Create website copy and multiple supporting content types to reflect product and brand values
- Update marketing collateral
- Implement email strategy