Director, Web Content Strategy

Director, Web Content Strategy

Baltimore, US

The Role

e're looking for an experienced Director, Web Content Strategy who will develop, lead, and grow Jellyfish content strategy offering.  A successful candidate is a true content guru – designing for adaptive content, obsessed with content quality, structure, performance management, and ongoing content optimization.


In addition to a strong strategic mindset, we are looking for an individual who successfully balances leadership, creative, and technical skills. 


  • Assess content opportunities and develop content strategies to meet client goals and deliver excellent user experience.
  • Oversee content strategy development as well as creation and quality of content strategy deliverables (content inventories, audits, gap analyses, taxonomic systems, metadata style. Training, etc.)
  • Work with clients to ensure content is relevant and up-to-date
  • Utilize web analytics and performance data to recommend strategy and improvements to the sites.
  • Develop comprehensive content requirements, content models, and business rules for meaningful content presentation and personalization opportunities as well as generate user experience recommendations and improvements to the sites.
  • Collaborate with internal teams including Creative, Analytics, Development and Account Management to align on strategy, define priorities, share site performance and outline improvement opportunities and plans.
  • Run periodic competitive analysis of other sites. Work with internal teams to determine if the results of the analysis should drive change within the sites.
  • Understand key audiences, set content goals and performance metrics
  • Establish content leadership internally and for the clients, contribute to the process development
  • Lead and mentor senior level strategists
  • Be the agency’s content advocate, aiding with the discipline’s integration within the organization
  • Develop content creation and maintenance tools and templates for internal and external use
  • Contribute to new business development initiatives and pitches
  • Provide level-of-effort and time estimates for project deliverables to assist Account and Project Management teams

Skill Requirements

  • Bachelor’s Degree in Marketing, library science, journalism, information systems or related field
  • 8+ years’ experience in content creation for online experiences, website, and other digital media
  • 2+ years of management experience
  • Managed website content production and publishing
  • Prior experience in a digital agency environment
  • Demonstrated ability to lead content strategy on new web builds across project lifecycle
  • Experience with ongoing content recommendations and optimization
  • Has worked with digital analytical packages, with and understanding of technical requirements and limitations – Google Analytics preferred
  • Deep understanding of current and future digital trends across platforms
  • Solid background in UX, SEO and SEM principles and methodologies
  • Strong communication skills both verbal and written
  • Sitecore, WordPress, Drupal, AEM experience preferred

Key Attributes 

  • Highly analytical and data driven
  • Organized and strong attention to detail
  • Proactive, decisive, and results-oriented
  • Able to work in the grey with a high tolerance for ambiguity
  • Productive in fast paced environments
  • Has high personal standards and promotes them in others
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times

Jellyfish is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran’s status, or any other classification as required by applicable law.

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