Optimization Manager

Optimization Manager

Baltimore, US

The Role

We have an exceptional opportunity for an ambitious Optimization Manager to join our Baltimore or Barcelona office. The ideal candidate will have extensive demonstrable experience & passion for Conversion Optimisation, Personalisation & Usability, towards given goals & deliverables.


The role will focus on Optimisation research, planning, testing strategy and implementation, management & reporting on projects and stand-alone optimisation deliverables.


The Optimisation Manager is responsible for leading the strategy and efficient day to day management of assigned client accounts, focusing on successful optimisation of their properties and channels, client retention and gross Jellyfish profit growth.


  • Reporting to the Optimisation Director to deliver & evolve the journey and landing pages optimisation function & process
  • Delivers tactically excellent Optimisation services for clients
  • Experienced in running A/B split, multi-page, funnel and multivariate (MVT) testing to improve customer experience and increase site conversion
  • Ability to plan, execute & manage high quality landing page optimisation projects and website usability audits in a timely manner and within budget
  • Responsible and accountable for the overall satisfaction, the day-to-day communication and relationship with the clients as well as their retention
  • Through the delivery of successful campaigns, the Optimisation Manager continuously grows the recurring revenue of the clients delivering year on year growth
  • Proactively provides ideas for increasing the net profitability and average life value of the client projects they’re accountable for
  • Ability to troubleshoot and spot existing issues with Client optimisation tests/projects & landing pages and present results internally or externally through the production of high quality documentation, as well as verbally
  • Produce detailed client facing website audits & usability reports, surfacing trends and recommending areas for improvement of both websites and related marketing activity, identifying areas of opportunity to improve conversion through usability enhancements
  • Work closely with the Optimisation Director to produce Jellyfish point of view and best practice guides for distribution to clients and on the company blog

Skill Requirements

  • Evident experience in digital marketing Optimisation and the creation, optimisation and testing management of website journeys & landing pages as well as accountability for big annual billings
  • Experienced in using main-stream A/B and multi-variant testing technologies (ie. Google’s Optimize & Optimize 360, Optimizely, Adobe’s Test &Target. Experience in Oracle Maxymizer, Unbounce, Qubit or other testing platforms is an advantage
  • Good understanding of the optimisation industry, is aware of the latest tools, techniques and methodologies like ML, AI and how they’re being applied in different verticals
  • A good understanding of the GA360 Suite and its synergies within the Google stack would be an advantage
  • Past experience and/or knowledge in managing optimisation campaigns using marketing automation tools like Marketo, Monetate, OptiMove, Barriliance, Dynamic Yield, Emarsys, Pure360, PureClarity, Yusp would be an advantage
  • Strong understanding of Jellyfish’s marketplace and informed in new and emerging initiatives
  • You are informed in terms of competitors offering and how the Jellyfish solution compares
  • Skills requirements
  • Confident in guiding other individuals and working in teams
  • Excellent understanding of how to use web analytics (eg. Google Analytics 360, Adobe Analytics, etc.) and the ability to story-tell towards optimisation recommendations
  • Strong understanding and experience on how to use user behaviour monitoring data & user behaviour capture platforms (heat-mapping, live user testing, surveys, etc).
  • Ability to work effectively as part of a team
  • Understanding of how to apply user-centred interaction design & mainstream usability principles & methodologies when forming optimisation recommendations.
  • Understanding of how to use prototyping & wire-framing tools to communicate recommendations to the creative team
  • Any design skills (Photoshop, InDesign, etc.) would be an advantage.
  • Working closely with development, design and marketing teams the understanding of Big Query, Google Tag Manager, JavaScript, HTML, CSS, mainstream CMS technology, is a definite advantage.
  • The understanding of the extended Google stack and Google 360 Suite synergies, Machine Learning, mainstream CRM and marketing automation technologies is a definite advantage.
  • Ability to confidently present pieces of work to clients from a wide range of verticals.
  • Ability (or keen to learn how) to train clients on Conversion Optimisation and evangelize the benefits of Optimisation internally & externally
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