Programmatic & Google Marketing Platform Trainer

Programmatic & Google Marketing Platform Trainer

San Francisco, US

The Role

We are looking for a highly experienced Programmatic, Ad Ops, and Google Marketing Platform professional who has a proven track-record for delivering/understanding successful campaigns and is keen to share their knowledge, to educate others and to be a training consultant.

 

You will need to have in-depth knowledge and strong practical working experience of the Google Marketing Platform and an understanding of how display advertising has evolved and all aspects of programmatic ad delivery. The candidate will have an in-depth understanding of Display & Video 360 and Campaign Manager and have run successful Programmatic Display campaigns across multiple sectors, with different goals, KPI’s and targets. They will also have a high level of experience in running all aspects of a display and video campaigns, including the campaign planning, practical setup, tracking implementation, reporting, as well as optimisation and attribution.

 

It will be necessary to have a solid understanding of how Display & Video 360 and Campaign Manager integrate and work with the wider Google Marketing Platform stack, including Search Ads 360 and Google Analytics 360. Also, being comfortable delivering content around other core industry issues such as brand safety, and multi-platform use would be an advantage.

 

Ideally you will also have a good understanding of the competitors on the landscape who compete directly with the Google Marketing Platform stack (i.e: The Trade Desk, Amazon, Mediamath, Adobe, Sizmek, etc.)

 

A key part of this role will be heavily involved on the creation of the Google Marketing Platform training material being used for both classroom and online courses. Maintaining and evolving the content for our courses will be a core aspect of the role. You will also be instrumental in helping identify opportunities for new courses to add to the portfolio.

 

You will be delivering face-to-face training throughout the US, but please be advised this role will require significant travel to deliver courses from other global locations at peak times (50% of total work days).

 

This is an excellent opportunity for the right candidate to build their own profile within the industry, we will be positioning and promoting you as a thought leader and providing time for you to create both written / video content, creating compelling case studies of work carried out by the agency, leading round-table events, public speaking engagements, hosting events at our training venue and being proactive in sourcing good opportunities for increasing the awareness of the training proposition.

Responsibilities

  • Takes ownership of all Google Marketing Platform and Programmatic content.
  • Maintains and evolves existing/proposed courses.
  • Identifies opportunities for new courses and develops content.
  • Hosts classroom and remote training.
  • Speaking at events & hosting round tables.
  • Responding to post-training questions from attendees.
  • Has an excellent understanding of the latest Google Marketing Platform innovations and maintains contacts at Google and GMP with regards to platforms and training.
  • Through the delivery of great training, encourages repeat bookings onto other courses.
  • Through delivery of great training, encourages other non-training work to originate from training clients.
  • Create and present tailored courses to training clients.
  • Inputs into relevant training content so it’s kept up-to-date and reflects our position as a market leading Programmatic Display provider.
  • Can build and run high quality Programmatic Display campaigns.
  • Understand how to implement and use Programmatic Display tools including GMP, YouTube, Merchant Center, GTM, and third party partners such as  MOAT, IAS, LiveRamp.
  • Provides management reporting to department line manager when requested and in a timely manner.

Skill Requirements

  • This presents an excellent opportunity for a motivated individual to utilise their existing skills in digital advertising. Core skills and experience would include:
  • A minimum of 3-4 years’ experience working with DSPs and ad servers, including Campaign Manager and Display & Video 360.  Other Google products desirable (Google Ads, Analytics/360 but not essential).
  • Experience in programmatic ad tech, building accounts, running campaigns and reporting results
  • Experience across multiple sectors, using a range of different goals, targets and KPIs
  • Understanding of advanced trafficking, tracking, optimizations and attribution
  • Extremely comfortable presenting, training and public speaking.
  • Knowledge of how the advertising ecosystem interacts, understand implicitly how programmatic has evolved and how it works.
  • Successfully has been able to build, run and traffic Programmatic Display campaigns.
  • Results oriented with good communication and interpersonal skills and attention to detail
  • Can clearly communicate processes, strategies and general requirements to both internal and external stakeholders.
  • Excellent written and verbal communication skills
  • Maintains a positive attitude at all times
  • Comfortable with extensive travel and periods of time away from home
  • Must be able to organise own work and travel plans with exceptional efficiency
  • Can be flexible and able to travel at very short notice
  • Confident at presenting to large groups of people
  • Copes well under pressure
  • Proactive, passionate about own discipline and willing to learn the latest Google functionality
  • Is a key team member who sets an example to colleagues
  • A motivated individual with high levels of energy
  • A positive thinker, with consistent levels of evident enthusiasm
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Confident in guiding other individuals and working within teams
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