SEO trends during 2014 – our thoughts, via Econsultancy

| 05 Jan, 2015

To wrap up our contributions to Econsultancy’s  commentary on this year and next, Jellyfish SEO Director Nick Fettiplace is featured again, writing this time on the subject of negative SEO, its rise during 2014, and how Google and site owners can address this issue when looking ahead to next year.

To view the full article click on the image below.

Nick Fettiplace, SEO Director

If you’re new to the concept of negative SEO, this occurs when a site is effectively ‘targeted’ by a hostile attack, deliberately creating low quality / toxic links to decrease the site’s performance in organic listings.

Good summaries on this are available from Searchengineland - this article on extortion emails is useful, and also from Moz…as ever, a great write up.

Finally, also worth mentioning that if you think you may have been targeted by a negative SEO attack, it is likely that our SEO penalty checker tool may help you to better understand what’s happened. It’s free to use, so do give it a try.


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