Submit your website to search engines faster than Usain Bolt – 9.58s

| 16 Jul, 2014

You've crafted great content, sculptured beautiful visuals to complement your point and now the new page has gone live. How do you get that content indexed and appearing in the search results in world record time? In fact, get it indexed faster than Usain Bolt...

Okay let’s get one thing straight, Usain Bolt does not turn up to an Olympic event and smash world records with no preparation. So, if we are going to smash the 9.58s search engine submission world record we too need to prepare for the big event.

Pre-race preparation – XML sitemaps

Ensure you have an XML sitemap that is reflective of your site's most up-to-date site structure. An XML sitemap is a search-engine-optimised roadmap to your website for the search robots. Get the details wrong within this structure and you are just going to confuse the robots, attract undue errors and have indexing problems. Take a look at the BBC sitemap as an example of how a large news content site handles their sitemap structure.

If you need to find out if your site has a sitemap.xml file then the best place to look is within the robots.txt file. Ideally, sitemap directives should be located here as this is the first point of entrance for the search engines robot. Robots.txt files can be found with this exact extension at the end of your domain address If you still have no listing here referencing the sitemap.xml file you can check within the goolge index directly for any url containing variations of the “site” string. inurl:sitemap.xml inurl:site inurl:map

At this point assuming the sitemap has been located and is up-to-date you should move on to the pre-race submission warm Up. If not, get your developer to create one or have a go yourself. Google have a great tool enabling you to create XML sitemaps yourself. Google site map generator.

Want to submit to all the search engines?

Don't do it. You want to submit your website to the search engines that are bringing you the best traffic within your geographical area. Accessing your analytics data will tell you exactly what search engines are delivering the most organic traffic. Check out this global directory of search engines if you need to understand international search markets. Here are the top five global search engines.

For December 2012, the search landscape was like this:

  • Google: 114.7 billion searches, 65.2% share
  • Baidu: 14.5 billion searches, 8.2% share
  • Yahoo: 8.6 billion searches, 4.9% share
  • Yandex: 4.8 billion searches, 2.8% share
  • Microsoft: 4.5 billion searches, 2.5% share
  • Others: 28.7 billion searches, 16.3% share

We'll be looking at submitting our website to Google, Baidu, Yahoo, Yandex and Bing (Microsoft).

Pre-race submission warm-up

In order to do this in world record time, we need to create URLs that once clicked, will ping the relevant search engines to let them know our sitemap is active and needs a visit.

Ping is slang for “Packet INternet Groper” and is just a means to send a packet (URL command) to a computer (search engine) and wait for its return.
Preload the below URLs into Notepad or Word but insert your sitemap URL detail in exchange for the existing “” string.
Have a copy of your domain url ready as well.



For this service refer to Bing.



No pinging service, however you can submit your website directly to their search engine register here.


No pinging service, however you can submit your website directly to their search engine register here.

All prepared and preloaded, this is when your search engine submission race begins.

Let’s race - take your marks - set - go

If you have created your list in Notepad, simply copy the respective pinging URLs for Google and Bing into your browser address bar separately and hit the enter button.

If within Word, simply click on the active pinging hyperlinks.

For Yandex and Baidu, simply click on the hyperlinks and paste your domain name into the URL address fields.

TIP: Use the automated translation services that will be activated within your browser to help you understand the structure of the page. Once translated, all will become quite clear.

Within record time you will get a confirmation message from your search engine confirming the ping notification.

There you go smashed it.

Five search engines submissions in 9.58s, just as fast as the great Usain Bolt, right?

Post Race Performance Analysis

This process can be done completely independently of any webmaster tools interaction and at this point is still the fastest means for which to submit your site information to search engines. I have had new pages within an established website indexed within 45 minutes of following this exact process. Current record stands at 25 minutes. Be aware that submitting a new website to search engines using this method will still work, however the initial crawl and indexing in the first instance may take a little longer.

Following this process will always be the quickest way for a search engines submission; however as a long term approach i strongly recommend opening a webmaster tool account with your search engine of choice. Here you will be able to officially submit your website to the search engines. Not only that you will get metrics on progress, errors as well as other invaluable site wide performance.

A testament to this process I am going to document how long this takes to get indexed on this exact post.

Stay tuned...

Reference: World's most popular search engines

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