Digital Marketing

Digital Marketing

Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our two-day Digital Marketing course can help.

This course will be tought in English only
Call our Sales team today 932207615

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.

This course has been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.

During this two-day course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing.  The course provides practical activities and insights into the main digital channels including SEO, Social Media, Content Marketing and PPC. We also look at Web Analytics, Mobile and Video.

Our Digital Marketing course is available as a private training course. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in how to use the main digital channels to build an engaging digital campaign.

Digital MarketingPrivateClassroom Course

This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.

With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.

At the end of the day you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.

What will I learn?
Upon completion of our Digital Marketing course you’ll have gained the skills to:
  • Understand digital marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Understand the role of the core digital marketing channels
  • Set clear objectives for the different digital marketing channels
  • Understand how to write a digital marketing plan
Why should I take the course?
Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.
Course Overview
On day one we’ll cover:
 
Introduction to Digital Marketing Theory
  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making
The Consumer Journey:
  • Changing consumer behaviours
  • The digital marketing funnel
  • Determining digital targeting strategies
Social Media Marketing
  • Social media’s role in the consumer journey
  • Social media insights to improve your digital marketing
  • Social media monitoring for better business decisions
  • Social media business objectives
Search Engine Optimisation
  • The Search Marketing Landscape
  • Ranking Factors
  • Common SEO objectives
  • Building Organic Search success
Content Marketing
  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms
On day two we’ll cover:
 
Paid Search and the Google Display Network
  • PPC purpose and rationale
  • Keywords and Match Types
  • Account structure and setup
  • Improving performance and Quality Score
  • The Google Display Network
  • Creating ads
YouTube Video Marketing
  • The scale and reach of YouTube
  • The key YouTube marketing formats and targeting options
Google Analytics
  • Measurement Objectives
  • Key Dimensions and Metrics
  • Google Analytics – account setup and structure
  • Google Analytics reporting and measuring success
  • Introduction to Attribution
Digital Marketing Strategies
  • Choosing digital Key Performance Indicators
  • Creating a digital marketing strategy
  • Planning your digital marketing activity
  • Data driven marketing strategies
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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.