Google Ads (AdWords)

Google Ads (AdWords)

Google Ads is a high converting advertising channel that no online business can afford to run inefficiently. Let us show you how to take control of your accounts on our Google Ads training courses.

This course will be tought in English only
299 €
ex IVA

Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from PPC. Our Google Ads courses have been designed by our leading PPC practitioners to share this industry knowledge with you.

On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Google Ads campaigns to effectively expand your account.

Our Google Ads courses are available at our training venue in the World Trade Center, Barcelona and will be delivered in English.

We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed in the management of PPC activity.

Google Ads (AdWords)Standard1 day Classroom Course

Our Standard Google Ads course covers the key elements to help you get the most from Google Ads and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your business goals.

What will I learn?
By the end of this course you'll have gained the skills to:
  • Understand the terminology and mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings and keyword match types
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up basic tracking through the use of the Google conversion pixel
  • Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustments
Why should I take this course?
Our Google Ads standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency, or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Course Overview
What is PPC
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences Quality Score
  • Click Through Rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimisation Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Setup Walkthrough
  • Campaign setup
  • Ad group setup
Full Day299 € ex IVA
Upcoming CoursesView all
Thu | Nov 8 | 1 day
Google AdWords Standard
299 € +IVA
Wed | Feb 6 | 1 day
Google AdWords Standard
299 € +IVA

Google Ads (AdWords)Advanced1 day Classroom Course

The Advanced course explores techniques for developing high impact Google Ads campaigns to effectively expand your account. We also cover more complex targeting options.

We examine what makes for successful keyword optimisation, how to get the most from remarketing, attribution models, bidding strategies and using Google Analytics effectively to vastly improve your Google Ads campaigns.

By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area.

What will I learn?
By the end of this course you'll have gained the skills to:
  • Fully understand how to create advanced campaigns for Search
  • Use advanced reporting features and data effectively
  • How to implement advanced ad extensions
  • Understand Remarketing Lists for Search Ads (RLSA) and how to use it to optimise your account
  • Analyse different paths to conversion by using the different attribution models
Why should I take this course?
This level has been designed for those who are already running Google Ads campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice.
Course Overview
Account Structure & Organisation
  • Benefits of a good Account Structure
  • What bad looks like
  • What good looks like
  • Campaign naming convensions
  • Ad group best practice
  • Keyword match type recap
  • Common keyword Issues
  • Low search volume
  • Low quality score
  • Below first page bid
  • Filtering and saving views
  • Negative keywords
  • Campaign negative lists
  • Negative keyword strategy and implementation
  • Routing keywords
Advanced Ad Copy
  • What makes a good piece of ad copy?
  • Ad copy testing
  • Macro and micro testing
  • Analysing results
  • Ad extensions
  • Impression share
  • Change history report
  • Segmentation reports
  • Auction insights report
  • Demographic reports
  • Bid modifiers
  • Investigating performance
  • Quadrants and filters
  • Non-converting keywords
  • Converting keywords
  • Performance filters
  • Optimisation schedule
  • Daily, weekly, monthly tasks
Remarketing Lists for Search Ads
  • What is RLSA?
  • Benefits of RLSA
  • Creating audience lists
  • Remarketing strategy
  • RLSA and the marketing funnel
Full Day299 €ex IVA
Upcoming CoursesView all
Fri | Nov 9 | 1 day
Google AdWordsAdvanced
299 € +IVA
Thu | Feb 7 | 1 day
Google AdWordsAdvanced
299 € +IVA
Our USPs


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.



Jellyfish have first class training facilities, with laptops provided. Our training sessions are held at our training venue in the World Trade Center, Barcelona. Or if you prefer a private session, we're happy to travel to you.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.


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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.