Google Ads (AdWords)

Google Ads (AdWords)

Google Ads is a high converting advertising channel that no online business can afford to run inefficiently. Let us show you how to take control of your accounts on our Google Ads training course.

This course will be tought in English only
Call our Sales team today 932207615

Google AdWords is now known as Google Ads. As a Google Marketing Platform Certified Partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from PPC. Our Google Ads course has been designed by our leading PPC practitioners to share this industry knowledge with you.

On the standard course we’ll introduce the fundamentals of Google Ads and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Google Ads campaigns to effectively expand your account.

Our Google Ads course is available as a private training session and will be delivered in English. We can tailor the course to your needs, which are ideal if you have a team you want to bring up to speed in the management of PPC activity.

We can also offer an advanced course where you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact Google Ads campaigns to effectively expand your account.

Google Ads (AdWords)PrivateClassroom Course

Our Standard Google Ads course covers the key elements to help you get the most from Google Ads and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your business goals.

What will I learn?
By the end of this course you'll have gained the skills to:
  • Understand the terminology and mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings and keyword match types
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up basic tracking through the use of the Google conversion pixel
  • Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustments
Why should I take this course?
Our Google Ads standard course is aimed at professionals looking to improve their understanding of PPC and Google Ads. You may be looking to increase your knowledge so you can work better with your agency, or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Course Overview
What is PPC
  • How are SEO and PPC different?
The Search Engine Landscape
  • The key search players
  • Key targeting features
  • How does PPC work?
  • Key metrics
Quality Score
  • How quality score is calculated
  • Quality score benefits
  • What influences Quality Score
  • Click Through Rate
  • Relevancy
  • Landing page quality
  • How quality score affects your CPC
  • How the Google Ads auction works
PPC Best Practice
  • How are search accounts structured?
  • What’s a campaign?
  • What’s an ad group?
  • What’s a keyword?
  • What’s an ad?
  • Campaign vs. ad group
  • Optimisation levers
Keywords
  • Generation keyword ideas
  • Google Keyword Planner
  • Keyword match types
  • Close variants
  • Broad match modified
  • Negative keywords
  • Using negatives intelligently
  • Keyword mining
Campaign Structure
  • Campaign and Ad group best practice
Ad Copy
  • What are text ads?
  • Anatomy of Google Ads ad copy
  • Tips for writing good ads
  • Ad extensions
  • Ad disapprovals
Optimisation
  • Bid management
  • Landing pages
  • Ad copy
  • Campaign settings
  • Keywords
Optimisation Schedule
  • Daily, weekly and monthly tasks
  • Common mistakes
Campaign Setup Walkthrough
  • Campaign setup
  • Ad group setup

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.