Practices for Success in Display & Video 360

Practices for Success in Display & Video 360

Grow your skills sets and understand best practices for campaign setup, optimisation and reporting.

Call our Sales team today 932207615

On this course, you’ll learn best practises on how to set up efficient campaigns in Display & Video 360 across different scenarios.

Regardless of the type of advertiser or KPIs, our experienced Programmatic & Google Marketing Platform trainer will take you through a variety of user cases to make the most of insertion order setup, line item management, automated bidding strategy, amongst other factors.

We will also explore the available options to access media programmatically in Display & Video 360 and share best practices when setting up deals and identify common pitfalls.

Our Practices for Success in Display & Video 360 course is offered as a private training or webinar session. We are happy to tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll understand:

  • Available ways of accessing media programmatically
  • Bidding Models
  • Campaign optimisation methodology
  • Cross Device and Reporting best practices

Course Overview

    Buying Media programmatically in Display & Video 360

    • Open Auction
    • PMPs
    • Preferred Deals
    • Programmatic Gauranteed
    • The Marketplace
    • Deals best practice
    • Common Deal spend blockers

    Bidding models

    • Fixed bid vs Automated bidding
    • Bid Multipliers
    • Branding vs Direct response bid strategy approach
    • vCPM vs viewability targeting
    • Bid strategies best practices

Campaign Optimisation

  • Useful reporting for optimisation purposes

Cross Device and Reporting best practices

  • Advanced Reporting in Display & Video 360
  • Cross device conversions

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.