Analytics Insights

Analytics Insights

Learn how to use Google Anlaytics to make data-led decisions for your business. Our Analytics Insights course will help you gain real insight into how your customers interact with your website and will equip with you the skills to make better informed business choices.

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This course is ideal if you want to uncover ways to help improve the performance of your business and better understand the data that your web analytics tool presents you with.

Many global business have a web analytics solution on their website such as Google Analytics, Adobe Analytics or Webtrends, to monitor traffic and measure performance.

We use examples from Google Analytics but the rationale and theories presented in the course apply to any web analytics tool.

Led by one of our own Analytics experts, we’ll show you how to spot important trends, issues, and opportunities that can often be challenging to uncover when dealing with data.

Our Analytics Insights course is available as a private training option. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in analysis and insights.

Analytics InsightsPrivateClassroom Course

This course reviews the foundational data analysis skills required to help you gain a better understanding of your data and enhance website performance. We’ll use the Google Analytics interface, plus business use-cases, to practice and build up those skills.

As well as learning how to obtain insights from Google Analytics, we’ll also look at some third-party tools and integrations to add to your tool kit.

At the end of the day, you should feel confident enough to tackle specific business questions and so add value to your organisation through using Google Analytics standard and custom reports and features.

What will I learn?
Upon completion of the course you'll have gained the skills to:
  • Establish a set of KPIs for your online marketing activities and improve them using Google Analytics to drive actionable insights
  • Identify the users with low, medium and high potential to convert
  • Analyse user behaviour on forms to discover the highest drop-off points and optimise the assets accordingly
  • Determine what content engaged users are more likely to consume
  • Assess the impact of your marketing channel mix on conversions
Why should I take this course?
This course is ideal for you if you're already a user of analytics tools and know how to set up goals, build segments and custom reports. You will develop a better understanding of what the numbers actually mean and how to pinpoint those valuable 'actionable insights' to help improve your business. If you want to use your own data, it is key you have conversions set up in your analytics account before signing up to this course (as the majority of the analysis will be based on your conversions). If you do not have a suitable account to use, we can lend you a test account for the day.
Course Overview
Introduction to the fundamentals of analytics
  • Mapping business objectives to analytics data
  • Choosing key performance indicators
  • Segmentation
  • Foundational analytics metrics
  • Business outcome analysis
  • Long-term business outcomes
  • Extracting actionable insight from GA
  • Reporting progress
Analytics Insights
  • Analysis of acquisition strategy
  • How to identify conversion potential
  • Individual acquisition channel analysis
  • Multi-channel funnel analysis
  • Engagement analysis
  • Micro-conversions and customer journey
  • Custom dimensions for segmentation
  • Average order value analysis
How to improve key metrics
  • Device and visitor flow optimisation
  • Content optimisation
  • Engagement optimisation
  • Funnel and checkout optimisation
  • Campaign and page optimisation
  • Form optimisation
  • Using custom reports to answer business questions

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.