At Jellyfish, we use a number of methods to capture and illustrate the insights we need to complete the UX process, these are detailed below. 

UX audit

A UX audit builds on the heuristic evaluation by identifying issues and opportunities that are specific to your company and sector, and incorporating the findings from other research activities such as:

  • Stakeholder interviews

  • A review of an existing documentation and prior research

  • A review of any customer feedback or customer service data

  • A competitor review

  • An analytics audit

As with the heuristic evaluation, issues are captured, ranked and accompanied by recommendations for improvement.


If you would be interested in getting a UX Audit for your business, then contact us today.

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Personas are one of the methods we use to capture and share the findings from our user research. Ideally, based on information collected from real users, they describe the characteristics, needs, motivations and behavior of your company’s archetypal users.

Each persona is usually an aggregate of a number of similar users encountered during the research phase. Their main goal is to help the project team develop empathy and accurate intuition for users, so they can make better decisions on their behalf.

Journey maps

Used in combination with personas, user journey maps visualize your users' experience of your product or service over time. They can capture interactions across multiple channels as well as on and offline exchanges, and are used by the project team to identify moments that generate strong emotional reactions that should be targeted for redesign and improvement.



Used in combination with personas, scenarios are stories that describe the real world usage of a product or service. Captured in the form of storyboards, they're a great way to illustrate the narrative of your users’ interactions with your product over time and in different contexts.

Ecosystem maps & service models

We use ecosystem maps to show the relationship between different sites, services, and components. Service models are used to conceptually illustrate the components of a service and are often used to describe the technical architecture.

We're also able to offer UX training for your in-house team if you want one of our experts to spend some time getting everybody up-to-speed. If you would like more information, our experts will be happy to help.

Read more about UX training courses

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