Guest post on ClickTale: The present and future of digital analytics

| 05 Feb, 2014

Conversion Optimization Director at Jellyfish, Vassilis Tourtouropoulos, has recently guest posted on ClickTale.

ClickTale have brought together and interviewed a number of experts from across the world in a recently released whitepaper titled 'Digital Analysts: A Whole New Breed'.

As detailed in the intro of the report "In this ever-shifting and data-overloaded environment, the approach to sales and marketing is no longer one-size-fits-all, but rather personalization and segmentation, improving the experience of consumers, giving each of them whatξthey need and want. All these are shaping digital analysts, who are becoming key roles in businesses of any size.ξWhat does this all mean for today's analytics professionals?"

Click on the image below to read more.


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