Paid Social Specialist

Paid Social Specialist

New York - New York

The Role

The Paid Social Specialist is responsible for the strategy and efficient day-to-day management of assigned client accounts, focusing on gross profit growth.


Key Responsibilities include exploring opportunities and facilitating campaigns through all available social media marketing platforms (e.g. Facebook, Twitter, Instagram, Snapchat, etc.) with particular emphasis on innovation`, and working closely with the Client Services team and Senior Paid Social Manager to communicate campaign strategy, progress and results. 


  • Mastering Jellyfish’s methodologies and internal tools, required to deliver efficient and profitable campaigns
  • Formulating campaign strategy, researching potential marketing channels, analysing competitors, and testing.
  • Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
  • Project managing all of the activity and processes required to proficiently run and create campaigns.
  • Producing client-facing reports, studies and presentations to Jellyfish brand standards.
  • Managing relationships with advertising partners and communicating account strategy, budgets, and performance.
  • Demonstrates measurable success through the achievement of set KPIs, i.e.;. campaign management, report generation/analysis and overall service. 

Skill Requirements

  • 1+ year experience in managing Paid Social campaigns with over $1MM spend annually
  • An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
  • Facebook Blueprint certified; Google Advertising Fundamentals Exam; Google Analytics understanding  a plus
  • Possesses strong business writing skills and able to produce high quality documents.
  • Exhibits a high level of attention to detail.
  • Is a confident and articulate presenter.
  • Highly analytical and data driven.
  • A self-motivated individual with high levels of energy.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure; multi-tasker.
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