PPC Specialist

PPC Specialist

Johannesburg, SA
Salary: Competitive

The Role

The PPC Specialist is responsible for the efficient day to day management of assigned client accounts, focusing net revenue and net profit (NPC) growth.

Responsibilities

  • Day to day management of digital media paid search campaigns (PPC) for assigned client accounts, focusing on net revenue and net profit (NPC) growth.
  • Manage campaigns to clients’ weekly and monthly budget goals
  • Master Jellyfish’s methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns
  • Analyze performance data and provide appropriate action plans based on conclusions
  • Work closely with Client Services to communicate campaign strategy, progress and results
  • Work closely with Project Managements to meet deadlines, both time and budget
  • Manage client team expectations
  • Explore opportunities and facilitate campaigns through all available marketing channels (e.g. PPC, SEO, display, email and social media) with particular emphasis on innovative initiatives
  • Assist with the compilation of campaign reports to Jellyfish brand standards.
  • Maintaining an in depth understanding of Jellyfish’s marketplace.
  • Manage own time effectively.

Deliverables

  • Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service

Experience Required

  • Bachelor’s degree or equivalent
  • Experience in digital marketing management; and/or previous accountability for annual billings in excess of R2m.
  • In-depth knowledge of the technologies and processes involved in running Search Media campaigns (Knowledge using DoubleClick for
  • Search would be advantageous).
  • Proven success working in the Google Marketing Platform, Google Ads and Bing Ads
  • Google AdWords Certified
  • A good understanding of Google Analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint. (Experience using the Google Suite would be advantageous).

Skill Requirements

  • Possesses strong business writing skills and able to produce high quality documents.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively manage time.
  • Exhibits a high level of attention to detail.
  • Possesses strong interpersonal skills, particularly influencing and listening skills
  • Possesses strong customer telephone and face to face skills.
  • Is a confident and articulate presenter.
  • Highly analytical and data driven.
  • Numerate and articulate.

Key Attributes

  • A self motivated individual with high levels of energy.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open and honest
  • Is direct and comfortable giving and receiving constructive feedback.
  • Has high personal standards and promotes them in others.
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times.
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