What is the aim of the email? What action do you want the consumer to take? What do you want them to feel? What devices do they use? All of these things are hugely important if you want to deliver a successful campaign.
It's not only data and strategy that makes your email campaign a success. Each brand has a story to tell and email is a great way to continue to tell that story. It is important to carry through your brand look and feel and ensure that your brand is consistent across devices. That's why we build emails as responsive, taking a mobile-first approach.
At Jellyfish, we truly believe that email should have one key message and focus, one goal. When designing the email with that in mind, it makes it simple and easy for the consumer.
Sometimes a consumer's first interaction with a brand is through an email, so it's of huge importance to make sure that email templates render as well as possible across multiple platforms.
