A View on Programmatic 2018 in Review

Blog | 03 Dec, 2018

For the second year in a row, Jellyfish partnered with Google to host our A View on Programmatic series. The 2018 tour included stops in New York, Washington, DC, Chicago, San Francisco, London, and Barcelona. We also welcomed Deloitte Digital as our first-ever title sponsor.

 

Needless to say, it was a year of milestones.

 

These day-long events brought together thought leaders and innovators from across the digital media ecosystem to discuss the future of programmatic. Expert speakers from industry fixtures like Samba TV, Uber, Vice Media, Pandora, and YouTube- among many others- addressed the biggest challenge facing our industry today:

While technology has revolutionized the marketing space, the scope and pace of its impact have stunted many marketers.

By sharing valuable insights and expertise on all things audiences, automation, measurement, and machine learning, A View on Programmatic sessions explored ways to deliver more relevant, personalized, and engaging ad experiences.

Topics Included:

  • A look at the display advertising landscape
  • Digital transformation and data ownership
  • Cross-device measurement and attribution
  • Programmatic video strategies
  • Online and offline data convergence
  • Data-driven creative strategies

Participants walked away inspired and ready to implement new, actionable ideas within their organizations.

Access the Content

Watch some of the highlights from our San Francisco event above. Or, head to our YouTube channel for session recordings and overview videos from this year’s A View on Programmatic events.

Looking for decks? Just shoot us a note. We’re happy to share.

The Best is Yet to Come

A View on Programmatic is coming to more cities around the world in 2019. Keep an eye out for updates!

 

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