Jellyfish Acquires The ASO Co

Blog | 29 Oct, 2018

Adding to what has already been a fantastic year, Jellyfish has acquired The ASO Co., the fastest-growing app store optimization agency in the world.

Founded in March 2016 by James Bott, CEO and Thomas Twigg, COO, the award-winning agency specializes in app store optimization, the art of optimizing an app’s organic search visibility and conversion rate by maximizing keywords, creative execution, reviews, and other key assets. The agency, which also specializes in mobile strategy and Apple Search Ads, counts eBay, Spotify, Twitter, and amongst its clients.

The ASO Co and its 30 members of staff have now joined Jellyfish on Level 28 of The Shard and the two agencies will combine resources to facilitate their continued growth.

The acquisition forms part of Jellyfish’s continued global expansion, which has recently seen office openings in New York and Madrid and a move into APAC.

Rob Pierre, CEO at Jellyfish, said of The ASO Co.: "To grow a company into a market leader in just two years is impressive. As Google and Apple invest further in-app products and analytics, it’s more important than ever for us to be able to offer this capability to clients. Our values and vision perfectly aligned to make this the right acquisition at the right time.”

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