Looking Back at A View on Programmatic in 2017

Blog | 21 Dec, 2017

2017 was a big year for Jellyfish, particularly when it came to events. Here in the US, we partnered with Google to launch our A View on Programmatic series with three wildly successful summits in San Francisco and New York.

These daylong events brought together thought leaders and innovators from across the digital media ecosystem to discuss the future of programmatic. Expert speakers from industry leaders like LiveRamp, Accenture, and YouTube--just to name a few--addressed the biggest challenge facing our industry today: While technology has revolutionized the marketing space, the scope and pace of its impact has stunted many marketers.

By sharing valuable insights and expertise on all things audiences, automation, measurement, and machine learning, A View on Programmatic sessions explored ways to deliver more relevant, personalized, and engaging ad experiences.

Topics included:

  • A look at the display advertising landscape
  • Digital transformation and data ownership
  • Cross-device measurement and attribution
  • Programmatic video strategies
  • Online and offline data convergence
  • Data-driven creative strategies

Participants walked away inspired and ready to implement new, actionable ideas within their organizations. Don’t take it from us, though. Check out some of the San Francisco event highlights in the video above and see for yourself.

Unable to attend one of our 2017 summits? You’re in luck! A View on Programmatic is coming to more cities around the US in 2018. Keep an eye out for updates!

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