The benefits of Progressive Web Apps (PWAs) and why you should be using them

Blog | 08 Jan, 2018

Lead Front-End Developer Steve Slade has contributed to the Smart Insights blog – in it, he shares why Progressive Web Apps are a must-have for businesses, particularly publishers, online stores as well as news outlets.


As predicted, 2017 has been a huge year for mobile web. AMP, or Accelerated Mobile Pages, have enabled content to be delivered rapidly, have mucled their way to the top of the Google search results. According to Comscore, 52% of mobile media engagement made via using apps.  

It is because of this that Google is willing to blur the lines between a mobile website and the native app experience, with the introduction of Progressive Web Apps (PWA).


But there is a problem with the mobile web.


Think about how quickly some of your favourite apps (Facebook, Instagram or BBC news) load on the phone. A world of information is available almost instantly with just one tap. Now think about that experience through your web browser.

One tap to open the browser, another tap for the address bar, a few more to enter the URL (assuming you know it, if you don’t, be prepared to search), and then you need to wait while the website loads. What makes this worse is that mobile internet connections are fickle and often slow!

According to Google, 53% of mobile site visits are abandoned if it takes longer than three seconds for them to load. It doesn’t make for a great experience and it’s especially not ideal if your business relies on mobile traffic to survive.


Introducing Progressive Web Apps


Progressive Web Apps solve this problem really effectively. By combining the best of the web and the best of native applications, users get an experience that requires no installation, is fast, feature rich and helps boost conversions.

Some of the biggest brands in the world are already reaping the benefits: Forbes’ PWA increased impressions per visit by 10%. Alibaba increased mobile conversions by 76% and Twitter saw a 20% decrease in bounce rate.

Here are my top five features that make this such an enticing prospect for publishers, online stores, and news outlets.


View Steve's top five features on Smart Insights


If you're looking to implement Progressive Web Apps for your business, get in touch and Steve and his team will be able to help. 

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