Content Marketing

Content Marketing

Do you want to attract and retain customers using content marketing? Our Content Marketing courses will teach you how to produce content that gets real results.

$499
ex TAX

During this full day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We'll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is available at our headquarters in Baltimore.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in content marketing and outreach tactics.

Content MarketingStandard1 day Classroom Course

As a leading digital agency, we've successfully implemented content and outreach strategies with all kinds of brands, from SMEs to large organization’s. We know what works and we want to share our expertise with you

You'll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Understand the different content types and how and when they can be used
  • Know how to get your content seen and shared in the world of digital PR
Why should I take this course?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Course Overview
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realizing your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimizing content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms
Full Day$499 ex TAX
Upcoming CoursesView all
Wed | Nov 15 | 1 day
Content Marketing Standard
Baltimore
$499
Thu | Jan 25 | 1 day
Content Marketing Standard
Baltimore
$499
Thu | Mar 22 | 1 day
Content Marketing Standard
Baltimore
$499
Our USPs
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities, with laptops provided. Our training sessions are held at our headquarters in Baltimore. Or if you prefer a private session, we're happy to travel to a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

TAILORED TO YOU

Are you looking for a Private course?

SEE PRIVATE COURSES

5
Inspiring and knowledgable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.