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Content Marketing

Content Marketing

Do you want to attract and retain customers using content marketing? Our Content Marketing courses will teach you how to produce content that gets real results.

Call our Sales team today 443-720-0474

During this full day course you will be taught the skills we have developed whilst working on live campaigns.

Led by one of our own in-house experts, we’ll teach you how to effectively communicate with your customers, attracting both their business and loyalty.

With our guidance, you'll start creating engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We'll also discuss more complex activities like digital PR and advanced content promotion.

Our Content Marketing course is available as a private training course, which is ideal if you have a team you want to bring up to speed in content marketing and outreach tactics.

Content MarketingPrivateClassroom Course

As a leading digital agency, we've successfully implemented content and outreach strategies with all kinds of brands, from SMEs to large organization’s. We know what works and we want to share our expertise with you

You'll leave the course with loads of ideas for creating new and original content campaigns that will help you acquire and retain customers and boost your ROI.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Develop an effective content marketing strategy to help attract and retain customers
  • Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for promotion
  • Develop audience personas
  • Understand the different content types and how and when they can be used
  • Know how to get your content seen and shared in the world of digital PR
Why should I take this course?
Whether you’re looking to drive engagement, boost your search performance or increase brand awareness, this course will make you rethink everything you thought you knew about content marketing. You will come out of the session with content strategies and ideas tailored to your business needs, and you'll be able to start implementing them the very next day.
Course Overview
Introduction to content marketing
  • What can content marketing do for you?
  • How content marketing strategy works
Strategy and measurement
  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning
Content examples
  • Understanding the different types of content
Realizing your content
  • What makes a good headline?
  • How to write engaging web content
  • Optimizing content for SEO
Getting your content seen: Digital PR
  • Working effectively with influencers and pitching to journalists
  • Promoting content successfully across different platforms

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People we've trained

Google Analytics, Google Tag Manager, Social Media Standard
Sesame Street

We worked with Sesame Street to deliver a variety of bespoke, private training sessions. We delivered Social Media training to provide quick wins and longer term objectives to help Sesame Street’s digital team improve their social presence. We also provided Google Analytics and Google Tag Manager training to help enhance their use of measuring, reporting and analyzing data.

Google Ads (AdWords) Standard
Nestlé

Jellyfish were approached by Nestlé to run a bespoke, tailored Google Ads (AdWords) course. Here’s what one of the delegates had to say about the training “It's great to be able to understand paid media in simpler terms and use a live account to understand how PPC is applied. We focused on the importance of PPC within the business and now have clear objectives."

User Experience Standard
Investors in People

“Really useful day, we covered a lot of valuable information in the session and I’m already putting the training to good use. I wanted to attend this training to help measure the success of UX changes and functionality updates to our website, which this has helped me to do.” Grace Connolly, Product Manager

Google Analytics, Google BigQuery Standard
Aberdeen Asset Management

Aberdeen Asset Management came to us initially for training and impressed by our expertize have since become a valuable analytics client. Here’s what Alex Pang, Marketing Research and Intelligence Manager had to say: “Training has allowed me to appreciate what capabilities BigQuery has and how it can help us better understand our data. As such I am now in the position where I can use my knowledge of BigQuery to guide the team in delivering on our marketing objectives.”

Digital Marketing Standard
Infinity Cloud
The leading Call Tracking and Hosted PBX service provider approached us to deliver a Digital Marketing training session to their entire client facing workforce to equip the team with the skills and confidence to talk digital across the group so they can position their services better. Here’s what David Cornelius, Sales Director had to say: “The training gave a great overview to the team about digital marketing. Importantly the trainers used their real world experience to bring the content to life and engage with our attendees."
Google Tag Manager Standard
DoubleClick

“The content was pitched at the right level, the pace was spot on and it was easy to understand the concepts of the platform. The trainer did a great job covering off the basics all the way up to more advanced features and use cases. He was very personable and knowledgeable and was able to answer pretty much every question without hesitation - a true expert!" Panesh Makwana, Platforms Sales Manager

SEO Advanced
Anglia Ruskin University

Here's what Fiona Harrison had to say after we ran a tailored SEO training session with her team: “The SEO training day we had with Jellyfish exceeded all our expectations. The day was a good balance of technical and content and we were all inspired by the trainer. I would absolutely recommend Jellyfish to any business who wants to take SEO seriously. We've started to implement what we have learned with positive results in our SEO data so far.”

Google Tag Manager Standard
Caravan Club

We ran a tailored Google Tag Manager training session for the Caravan Club not just so they could understand how GTM works from a technical perspective but so that each department understood how to leverage GTM for website and campaign optimisation. The team were keen to learn how they could look at their site and spot opportunities to understand how they were performing, as well as learn how to tag their site correctly from a remarketing perspective.

5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.

Contact443-720-0474

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