Google AdWords

Google AdWords

Google AdWords is a high converting advertising channel that no online business can afford to run inefficiently. Learn how to take control of your PPC campaigns on our Google AdWords training courses.

$499
ex TAX

As a Google AdWords certified US partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimized and generate maximum results from PPC. Our Google AdWords courses have been designed by our leading PPC practitioners to share this industry knowledge with you.

On the standard course we’ll introduce the fundamentals of Google AdWords and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact AdWords campaigns to effectively expand your account.

We offer an online training option that covers all you need to master AdWords, including search, display, remarketing and advanced campaign options such as RLSA, product listings ads, dynamics search ads and Google Shopping.

Our Google AdWords courses are available at our headquarters in Baltimore or via private courses across the USA.

Our private training courses are tailored to your needs, which are ideal if you have a team you want to bring up to speed in the management of PPC activity.

Google AdWordsStandard1 day Classroom Course

Our Standard Google AdWords course covers the key elements to help you get the most from AdWords and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimization tips and much more. By the end of the course you will have the ability to set up and launch campaigns, and be confident to run these campaigns based on your business goals.

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Understand the terminology and mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings and keyword matchtypes available
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up basic tracking through the use of the Google conversion pixel
  • Pull reports and execute standard optimization techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustments
Why should I take this course?
Our Google AdWords standard course is aimed at professionals looking to improve their understanding of PPC and AdWords. You may be looking to increase your knowledge so you can work better with your agency, or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Course Overview
What is PPC?
  • Introduction to Google AdWords/PPC
  • Terminology explanation
Bidding & Quality Score
  • What is quality score
  • How to improve quality score
Keywords & Matchtypes
  • Keyword methodology
  • Matchtypes
  • Negative keywords
Account set up & Access
  • Account structure
  • Settings and reporting goals
  • Campaign settings
Ads & ad extensions
  • How to write great ad copy
  • Ad extensions
Tracking options
  • Tracking conversions
  • Linking accounts
Optimization
Defining strategy
Full Day$499 ex TAX
Upcoming CoursesView all
Mon | Oct 23 | 1 day
Google AdWords Standard
Baltimore
$499
Wed | Dec 20 | 1 day
Google AdWords Standard
Baltimore
$499
Tue | Feb 27 | 1 day
Google AdWords Standard
Baltimore
$499

Google AdWordsAdvanced1 day Classroom Course

The Advanced course explores techniques for developing high impact AdWords campaigns to effectively expand your account. We also cover more complex targeting options.

We examine what makes for successful keyword optimization, how to get the most from remarketing, attribution models, bidding strategies and using Google Analytics effectively to vastly improve your AdWords campaigns.

By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area.

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Fully understand how to create advanced campaigns for Search
  • Use advanced reporting features and data effectively
  • How to implement advanced ad extensions
  • Understand Remarketing Lists for Search Ads (RLSA) and how to use it to optimise your account
  • Analyse different paths to conversion by using the different attribution models
  • Implement a robust mobile and tablet strategy
Why should I take this course?
This level has been designed for those who are already running AdWords campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party.
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimization and share our insider tips and advice.
Course Overview
Campaign structure and creation
  • Campaign creation
  • Account structure and organisation
Advanced campaign components
  • Advanced ad extensions - review, structured snippets
  • Advanced matchtypes - routing negatives
  • Advanced functionality – advanced columns and reporting, impression share and auction insights
  • Advanced quality score
Remarketing
  • Set up of remarketing
  • Creating lists
  • RLSA
Google Shopping Ads
  • Introductions to Shopping
  • Feed attributes
  • Shopping optimizations
Optimization for PPC Managers
  • AdWords editor introduction
  • Excel formulas
  • Managing to account metrics
  • PPC & conversion optimization
  • Paths to conversion, attribution & assists
  • Mobile and tablet strategy
Upcoming CoursesView all
Tue | Oct 24 | 1 day
Google AdWords Advanced
Baltimore
$499
Thu | Dec 21 | 1 day
Google AdWords Advanced
Baltimore
$499
Wed | Feb 28 | 1 day
Google AdWords Advanced
Baltimore
$499
Our USPs
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities, with laptops provided. Our training sessions are held at our headquarters in Baltimore. Or if you prefer a private session, we're happy to travel to a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
Inspiring and knowledgable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.