Google Analytics

Google Analytics

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals.

Call our Sales team today 443-720-0474

As a trusted Google Analytics certified partner, we’re committed to help you make the most of your online advertising.

Our courses are led by our Analytics experts who have gained industry recognition for their work on client campaigns and will share this experience with you.

Our standard course provides new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this tool can really offer.

On our advanced course you can take your Analytics knowledge to the next level and will learn how to set up and maintain a reliable Google Analytics account as well as advanced implementation techniques.

Our Google Analytics courses are available as private sessions across the USA, which are ideal if you have a team you want to bring up to speed in the use of Google Analytics.

Google AnalyticsStandard1 day Private Course

This course will introduce some of the fundamentals of web analytics, the Google Analytics interface and the key reports.

By the end of the day you’ll have gained valuable, practical skills essential for monitoring your online marketing and improving your website.

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Understand the capabilities and limitations of Google Analytics
  • Gain an overview of Google Analytics functionality and reports
  • Identify the main reports that will add value to your business
  • Learn how to create basic custom reports and dashboards
  • Better understand your audience and how they behave on your site
Why should I take this course?
This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this system can really offer.
Course Overview
Introduction to Google Analytics
Key components & terms of Digital Analytics
  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives
  • Google Analytics Metrics
Universal Analytics
  • User ID
  • Measurement Protocol
  • The Migration Process
Using Google Analytics Reports
  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Sharing Reports
Product Integrations
  • Google Ads
  • Google Search Console
Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking
  • User Management
  • Account settings & configurations
  • Troubleshooting your analytics installation
  • Custom Alerts

Google AnalyticsAdvanced1 day Private Course

During the day, we'll take a look at advanced implementation techniques such as events, custom dimensions, ecommerce tracking and Data Import.

We’ll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Configure your Google Analytics account following the best practices from Google
  • Understand and implement advanced features such as User ID and Cross Domain Tracking
  • Start using Data Import in Google Analytics to include data from other sources
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Start using Google Tag Manager and the Measurement Protocol
Why should I take this course?
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics.
Course Overview
Advanced Topics & Configuration
  • Google Analytics Cookies
  • Google Analytics logic & requests
  • Universal Analytics
  • Roll up Properties
  • Filters & Advanced Filters
  • Regular Expressions
  • Event Tracking
  • Custom Dimensions & Metrics
  • Ecommerce & Enhanced Ecommerce Tracking
  • Cross & Sub-domain Tracking
  • Virtual pageviews
Enhancing Data
  • Data Import
  • Measurement Protocol
Integration with Digital Marketing Activity
  • Integration tools, Google Ads
  • Social Tracking
  • Campaign management
  • Multi-channel Funnels
  • Remarketing

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.