Display & Video 360 Fundamentals

Display & Video 360 Fundamentals

Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.

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DoubleClick Bid Manager is now known as Display & Video 360. This one day course is ideal if you're new to the platform or require a refresher. We'll make sure you understand the programmatic ecosystem, the unique tools that Display & Video 360 provides to power successful marketing campaigns with its unique combination of data, media and technology.

We'll share best practices on how to setup a basic campaign, leverage targeting capabilities and reports within the platform.

The course combines theory with in-platform exercises and discussions to ensure you maximize your understanding of the platforms capabilities.

Our Display & Video 360 Fundamentals course is available as a private training or webinar session. We are happy to tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll have gained the skills to:

  • Fully understand the Programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
  • Implement basic campaign setup
  • Understand how media is traded programmatically
  • Build strategies for different types of campaigns
  • Identify different targeting sources in Display & Video 360
  • Run basic in-platform reporting in Display & Video 360

Course Overview

    Programmatic & Google Marketing Platform Overview

    • The evolution of programmatic and associated technologies
    • The unified Google Marketing Platform ecosystem
    • Where does Display & Video 360 fit in with the Google Marketing Platform stack

    Display & Video 360

    • What can Display & Video 360 do vs other DSPs
    • Linking Display & Video 360 to other solutions within the Google Marketing Platform
    • Display & Video 360 hierarchy

    Creating campaigns

    • Campaigns, Insertion Orders and Line Items step by step

    Targeting

    • 1st party audiences
    • Google audiences
    • 3rd party audiences
    • Content targeting
    • Audience targeting (linking GA & Campaign Manager audiences to Display & Video 360)
    • Technology targeting

Campaign planning

  • Audience planning, marketing objectives and KPIs
  • Bid strategies in Display & Video 360
  • Campaign setup best practices

Buying Media programmatically

  • Types of inventory: from Open Auction to Programmatic Guaranteed
  • The Marketplace

Reporting

  • Basic reporting and optimization tips

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

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Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

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They certainly know the digital world

Very useful insights that have paid off time and time again since the course.