Google Tag Manager

Google Tag Manager

Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.

ex TAX

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Having a basic knowledge of HTML would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is available at our headquarters in Baltimore.

We also offer private training courses which are ideal if you have a team that you want to bring up to speed on how to use the GTM interface.

Google Tag ManagerStandard1 day Classroom Course

Since its launch in 2012, Google Tag Manager (GTM) has erupted into the tag management market gaining users faster than any other tag management solution in history.

In fact, it’s estimated that GTM currently holds 91.3% of the market share globally, making it by far the most utilized tag management solution in the market. Its success is easy to understand, with a great design offering powerful functionality and ease of use, coupled with the fact that it is free of charge, it’s been an easy decision for many companies to make the transition.

Book onto our Google Tag Manager course and you'll come away feeling confident in how to use GTM and will understand the enormous benefits and efficiency it can bring to your business.

What will I learn?
By the end of this course you'll have gained the skills to:
  • Set up and configure Google Tag Manager
  • Understand how the data layer works and how it can be customized for your own tracking
  • Implement tags on your website in accordance with best practice
  • Understand the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags
Why should I take this course?
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines.
Course Overview
Introduction to Google Tag Manager
  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
Google Analytics & Google Tag Manager
  • Google Analytics tags (sessions, event and social tracking)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
Auto Event Listeners
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
Additional Configurations
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
Full Day$499 ex TAX
Upcoming CoursesView all
Wed | January 9 | 1 day
Google Tag Manager Standard
Thu | March 7 | 1 day
Google Tag Manager Standard
Wed | July 10 | 1 day
Google Tag Manager Standard
Fri | November 15 | 1 day
Google Tag Manager Standard
Wed | March 18 | 1 day
Google Tag Manager Standard
Our USPs


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.



Jellyfish have first class training facilities, with laptops provided. Our training sessions are held at our headquarters in Baltimore. Or if you prefer a private session, we're happy to travel to a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.