Social Media

Social Media

Want to make social media work for your business? Our social media courses will give you the knowledge and tools you need to use social media successfully.

Call our Sales team today 443-720-0474

From the simple basics of Facebook and Twitter through to the more advanced stages of social media monitoring and insight, we'll show you why social media is so powerful.

Led by one of our Social Media experts, both our standard and advanced courses take a hands-on, interactive approach.

In the advanced session will take an in-depth look at social media monitoring, engagement and analytics tools, and show you how to gather valuable insight to feed back into your campaigns.

Our Social Media advanced session is available private training course. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in social media.

Social MediaPrivateClassroom Course

This course has been designed to take an in-depth look into the social media monitoring, engagement and analytics tools and show how to gather valuable insight to feed back into your campaigns.

We'll cover ROI through social media, analytics tools for each of the main platforms, tracking trends, metrics & social media mentions. The course will also cover social media paid advertising best practices and strategies. This course will empower you with a broader knowledge and understanding of how to measure and optimize your organic and paid social media presence.
This course compliments our Google Analytics Standard and Content Marketing courses.

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Tying social media into your digital marketing strategy
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools
  • Optimize social media profiles for search
  • Strategies for social media paid advertising campaigns
Why should I take this course?
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Course Overview
Optimizing your social media strategy 
  • A quick audit of your social media activity
  • Tying social media into your digital marketing strategy
  • Tips for implementing your social media strategy
  • How ‘social’ is your business?
  • Reviewing your social media objectives
Social media analytics tools
  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Analytics
  • Other social media analytics platforms
Social media engagement & monitoring tools
  • How to use Hootsuite for monitoring
  • Other social media monitoring tools
Social advertising strategies & campaigns
  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks
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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.