Social Media

Social Media

Want to make social media work for your business? Our social media courses will give you the knowledge and tools you need to use social media successfully.

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From the simple basics of Facebook and Twitter through to the more advanced stages of social media monitoring and insight, we'll show you why social media is so powerful.

Led by one of our Social Media experts, both our standard and advanced courses take a hands-on, interactive approach.

In the advanced session will take an in-depth look at social media monitoring, engagement and analytics tools, and show you how to gather valuable insight to feed back into your campaigns.

Our Social Media courses are available as private training sessions across the USA. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in social media.

Social MediaStandard1 day Private Course

During the day we'll demystify and deconstruct the world of social media and take a fun, interactive approach in which we’ll explain and introduce the most popular channels such as Facebook, Instagram and Snapchat and give you tips on how to avoid common mistakes.

By the end of the course you'll be equipped with the skills to help you create a social media strategy as well as a professional and effective social media presence for your business or brand.

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Understand what social media is and how to use if for your business
  • Understand how social media fits in to your digital marketing strategy
  • Define clear objectives and create a social media strategy
  • Define the advantages and disadvantages of each main channel
  • Know how to protect your business on social media
Why should I take this course?
If you want to learn how to use social media for business this course is ideal. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.
Course Overview
What is Social Media?
  • Why do people use social media?
  • The zero moment of truth – ZMOT
  • Social media theory – the 1:9:90 rule
  • Social media best practice
Setting your goals and objectives
  • Define your objectives
  • The social media lifecycle
Identifying the right platform for you
  • Identifying opportunities
  • Getting the information you need
  • Choosing where to exist online
  • Restrictions
Overview of most popular Social Platforms
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Instagram
  • Pinterest
  • Snapchat
How to protect your business on social media
  • Creating a social media policy
  • Risk management
  • Setting up a crisis response plan
  • Dealing with negative comments

Social MediaAdvanced1 day Private Course

This course has been designed to take an in-depth look into the social media monitoring, engagement and analytics tools and show how to gather valuable insight to feed back into your campaigns.

We'll cover ROI through social media, analytics tools for each of the main platforms, tracking trends, metrics & social media mentions. The course will also cover social media paid advertising best practices and strategies. This course will empower you with a broader knowledge and understanding of how to measure and optimize your organic and paid social media presence.
This course compliments our Google Analytics Standard and Content Marketing courses.

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Tying social media into your digital marketing strategy
  • Gain insights into social media analytics
  • Use social media monitoring platforms and engagement tools
  • Optimize social media profiles for search
  • Strategies for social media paid advertising campaigns
Why should I take this course?
This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Course Overview
Optimizing your social media strategy 
  • A quick audit of your social media activity
  • Tying social media into your digital marketing strategy
  • Tips for implementing your social media strategy
  • How ‘social’ is your business?
  • Reviewing your social media objectives
Social media analytics tools
  • Social campaign tracking with Google Analytics
  • Facebook Insights
  • Twitter Analytics
  • LinkedIn Analytics
  • Other social media analytics platforms
Social media engagement & monitoring tools
  • How to use Hootsuite for monitoring
  • Other social media monitoring tools
Social advertising strategies & campaigns
  • Facebook advertising
  • Instagram advertising
  • Twitter advertising
  • LinkedIn advertising
  • Other social networks

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.