Previously known as Adometry, Attribution 360 provides a powerful and effective solution for tying your offline and online data together. Ultimately allowing you to form insights on existing user journeys and optimise to improve your return on investment (ROI).
Attribution 360 is the platform that will tie all your data together, which can then be used to formulate new and enhanced marketing strategies. Visibility of online and offline data, such as TV, radio, and printed marketing literature, and how this is affected by real-world external factors, like weather and seasonality, will give an overall holistic picture of how marketing decisions can impact your data and KPIs.