Jellyfish advise on Google SEO 'mobilegeddon' in Marketing Magazine

| 22 Apr, 2015

Today is the deadline for the biggest algorithm update since Penguin and Panda, Gary Illyes from Google said at BrightonSEO last week; it will be 'bigger than both combined'.

Marketing Magazine highlight the danger this mobile algorithm update poses to brand web traffic from today, and asks Jellyfish how brands can ensure they don't suffer negative consequences:

Jellyfish SEO Director, Nick Fettiplace, offers a stark warning: "Advertisers whose websites do not cater for mobile may start to see fluctuations in their organic performance as soon as April 21st (today) when the roll-out of the new algorithm begins."

As Google will now be favouring mobile-friendly sites in SERPs, this means sites that aren't mobile-friendly will start to be downgraded.

As mobile usability and display come under the spotlight, Lukasz Zelezny, Head of SEO at uSwitch said "The changes will push brands to build a better experience for customers".

An IAB study warned that a significant number of brands in travel, FMCG, retail and finance still don't have a mobile presence.

Assess how mobile-friendly your site is using this free Google tool:

Google Mobile Friendly Test

Lukasz Zelezny added: "You may or may not like Google’s requirements but from a wider perspective, Google and the websites who rely on it play on the same team [and care] about the same customers."

Read the full article here.

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