Account Director

Account Director

Johannesburg, SA
Salary: Competitive

The Role

Reporting to the Head of Client Services, you will have responsibility for a portfolio of Jellyfish SA clients, and will contribute to the maintenance and growth of overall SA agency revenues. The role will include a combination of client services, business development, media planning and strategic direction in the online environment.
You will line manage your assigned direct reports and will support the SA agency business by ensuring client satisfaction, retention, and service expansion across the group.

Ultimately, the client must feel as though they are dealing with the owner of a boutique agency.


1. Own the Client Relationship

  • Develop a thorough understanding of clients’ business needs, brands and personal priorities:
    - Acquire and maintain credible subject matter knowledge in your clients industry landscape, business and brand objectives and target audience
    - Build understanding of organisational structure and personal priorities of key stakeholders
    - Work with the strategic leads to create and gain client approval on the strategic brief, being sure that we are aligned on the ask
    - Let clients know what we can and cannot do within time and budget through provision of SOWs
    - Ensure that what was promised to our clients is what they receive and of Jellyfish quality in conjunction with the client team
  • Own, nurture and develop relationships into strategic partnerships with your clients:
    - Be the primary day to day contact and manage communications – from contact reports, to regular status updates to post campaign analysis – whilst demonstrating the Jellyfish boutique agency traits
    - Build relationships with procurement as well as marketing stakeholders
    - Exceed client expectations - soliciting and actioning feedback from quarterly NPS surveys
    - client team-building / entertainment
    - Proactively inspiring the client by liaising internally to provide them with thought leadership
    - Be the first point of escalation when a client has concerns about quality of our delivery on accounts and escalating further where necessary
    - Facilitate meetings to relationship build between client/Jellyfish senior management (top to tops)
  • Engagement with Google, Yahoo!/Bing, Amazon and other partners, to ensure effective working relationships with clients, as well as give access to insight and betas and to grow effectiveness of all campaigns

2. Orchestrate The Client Teams

  • In close collaboration with the cross functional client team, plan and deliver perfect digital journeys
    - Using your insight into clients’ objectives, and in close collaboration with your support team and other services delivery teams across the business:
    - Support effective strategic formulation and delivery, with focus on agile task prioritisation, within commercial parameters, using and adapting best practice as required to deliver best possible results, with reference to in-channel and cross-channel tactics.
    - Ensure clear roles and responsibilities for all team members are set and hold all members accountable for performing their role
    - Ensure monthly client team resource plans are planned, scheduled and tracked in Mavenlink
    - Be able to act as the ‘voice’ of your clients, confidently able to convey your client’s position internally
    - Adopt the Jellyfish strategy process, working with colleagues to ensure the client team are working to strategic and activation briefs that focus on the client’s objectives
    - Sense check our responses are on brief, of Jellyfish quality and seamlessly integrated where multiple services are involved, before releasing anything to the client
    - Set up regular client team huddles to review progress against objectives, budget and timings
  • Ensure reporting of campaign performance provides clients with progress vs objectives/metrics, as well as providing actionable insights and recommendations
  • Work with Practitioners to proactively inspire clients with thought leadership and strategic direction, being a champion of innovation, and looking to utilise the latest technologies and processes
  • Acquire and maintain credible subject matter knowledge in key Jellyfish delivery areas
  • Build boutique agency culture by encouraging hub mentality, sharing knowledge, best practice and learning across all hub clients

3. Driving Profitable GP

  • Ensure the profitability and growth of your client portfolio, through monthly client team resource planning, managing to budgets and regularly reviewing the client P&L with the client Team
  • Understand and facilitate efficient Jellyfish internal working processes to provide key financial and team data including
    - Timely and accurate time logging
    - Monthly client team resource planning
    - Scheduling your time in advance
    - Providing rolling 12 month forecasts in client cards
    - Timely review of stat sheets and billing process
  • Identify cross-sell and up-sell opportunities across new and existing client base and liaise with Jellyfish delivery teams to craft winning proposals to pitch for and convert these opportunities into approved SOWs.

Company responsibilities

  • Support the Jellyfish Group Company's corporate culture including adhering to established ethical and brand standards
  • Demonstrate a commercial awareness of the various business units within the group and actively seek to monetise these areas
  • Diligent, consistent attention to detail and management of administrative aspects of job
  • Demonstrate a positive attitude, respect for co-workers and thoughtful, effective communication with peers and co-workers
  • Maintain an in-depth understanding of company technology, products, and services
  • Keep abreast of industry standards, new technologies, and the latest approaches in internet marketing

Experience Required

  • Expert knowledge of the technologies and processes involved in running full service online marketing campaigns
  • Experience in digital marketing account directing, with previous accountability for substantial annual billings
  • Advanced knowledge of Microsoft office products, especially Word, Excel and PowerPoint or Advanced knowledge of Google G-Suite products
  • Advanced knowledge of online media planning and online strategy development.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Knowledge of Google technology stack is an advantage
  • Bachelor’s Degree in a related field an advantage
  • Proven success with leading and mentoring a team

Skill Requirements

  • Strong interpersonal skills, particularly influencing, negotiating and listening skills
  • Strong communication skills
  • Is a confident and articulate presenter
  • Proficiency in chairing meetings
  • Excellent time management skills
  • Strong leadership skills

Key Attributes

  • A positive and creative thinker, with a passion for all things digital
  • Ability to lead and inspire others, internally and externally
  • Exceptional attention to detail and pride in any work produced
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Lives and breathes Jellyfish boutique agency traits.
  • Lives and breathes Jellyfish core values:
    - Be Positive
    - Be the Solution
    - Be Accountable
    - Be Passionate
  • Ability to work in a fast paced, dynamic environment on multiple priorities simultaneously, prioritising and coping well under pressure and with competing demands
  • A desire to learn new skills
  • Ability to think and act independently as well as collaboratively
  • Ability to stay calm and demonstrate empathy
  • Self-motivated individual with high levels of energy
  • Has high personal standards and promotes them in others
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