Digital Account Director

Digital Account Director

Hong Kong - Hong Kong
Salary: Competitive

The Role

Reporting into the MD, the Account Director will have responsibility for Client relationships and running campaign related activity across assigned Jellyfish Clients.  You will contribute to the growth of the Jellyfish GCKR by setting best in class boutique agency standards and ensuring Client satisfaction, retention, plus service expansion across your Client portfolio.

Responsibilities

 1) Own the Client Relationship

  • Develop a thorough understanding of clients’ business needs, brands and personal priorities:
  • Acquire and maintain credible subject matter knowledge in your Clients industry landscape, business and brand objectives and target audience
  • Build understanding of organisational structure and personal priorities of key stakeholders
  • Work with the strategic leads to create and gain client approval on the strategic brief, being sure that we are aligned on the ask.
  • Let clients know what we can and cannot do within time and budget through provision of SOWs
  • Ensure that what was promised to our clients is what they receive and of Jellyfish quality in conjunction with the Client team
  • Own, nurture and develop relationships into strategic partnerships with your clients:
  • Be the primary day to day contact and manage communications – from contact reports, to regular status updates to post campaign analysis – whilst demonstrating the Jellyfish boutique agency traits
  • Build relationships with procurement as well as marketing stakeholders
  • Exceed client expectations - soliciting and actioning feedback from quarterly NPS surveys
  • Client team building/ entertainment
  • Proactively inspiring the Client by liaising internally to provide them with thought leadership
  • Be the first point of escalation when a Client has concerns about quality of our delivery on accounts and escalating further where necessary
  • Facilitate meetings to relationship build between Client/Jellyfish senior management (top to tops)
  • Engagement with Google, Yahoo!/Bing, Amazon and other partners, to ensure effective working relationships with Clients, as well as give access to insight and betas and to grow effectiveness of all campaigns

2) Orchestrate The Client Teams

  • In close collaboration with the cross functional Client team, plan and deliver perfect digital journeys
  • Ensure clear roles and responsibilities for all team members are set and hold all members accountable for performing their role
  • Ensure monthly client team resource plans are planned, scheduled and tracked in Mavenlink
  • Be able to act as the ‘voice’ of your Clients, confidently able to convey your Client’s position internally
  • Adopt the Jellyfish strategy process, working with colleagues to ensure the Client team are working to  strategic and activation briefs that focus on the Client’s objectives
  • Sense check our responses are on brief, of Jellyfish quality and seamlessly integrated where multiple services are involved, before releasing anything to the Client
  • Set up regular Client team huddles to review progress against objectives, budget and timings
  • Ensure reporting of campaign performance provides Clients with progress vs objectives/metrics, as well as providing actionable insights and recommendations
  • Work with Practitioners to proactively inspire Clients with thought leadership and strategic direction, being a champion of innovation, and looking to utilise the latest technologies and processes
  • Acquire and maintain credible subject matter knowledge in key Jellyfish delivery areas.
  • Build boutique agency culture by encouraging hub mentality, sharing knowledge, best practice and learning across all hub clients

 

3)  Driving Profitable GP

  • Ensure the profitability and growth of your Client portfolio, through monthly client team resource planning, managing to budgets and regularly reviewing the Client P&L with the Client Team
  • Understand and facilitate efficient Jellyfish internal working processes to provide key financial and team data including
  • Timely and accurate time logging
  • Monthly client team resource planning
  • Scheduling your time in advance
  • Providing rolling 12 month forecasts in client cards
  • Timely review of stat sheets and billing process
  • Identify cross-sell and up-sell opportunities across new and existing client base and liaise with Jellyfish delivery teams to craft winning proposals to pitch for and convert these opportunities into approved SOWs.

Experience Required

  • Credible subject matter knowledge in key Jellyfish delivery areas
  • Native Mandarin speaking and fluent Cantonese & English communication skills.
  • Knowledge of Google technology stack is an advantage
  • Excellent knowledge of the wider marketing mix
  • Strong interpersonal skills, particularly influencing and listening skills.
  • Strong commercial awareness
  • Presentation skills & chair proficiency
  • Strong communication verbal and written with ability to ‘translate’ for those who don’t have technical knowledge
  • At least 3 years of experience working on multi channel digital campaigns, with previous accountability for annual billing in excess of £1m

Key Attributes

  • A positive and creative thinker, with a passion for all things digital
  • Ability to lead and inspire others, internally and externally
  • Exceptional attention to detail and pride in any work produced
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback
  • Lives and breathes Jellyfish  values and boutique agency traits
  • Ability to work in a fast paced, dynamic environment on multiple priorities simultaneously, prioritising and coping well under pressure and with competing demands
  • A desire to learn new skills
  • Ability to think and act independently as well as collaboratively
  • Staying calm and demonstrating empathy; understanding and help clients who may be frustrated
  • Adopts a range of influencing and negotiation styles to deal with objections/challenges internally and externally
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