Senior Paid Social Specialist

Senior Paid Social Specialist

London, UK
Salary: £Competitive

The Role

The Senior Paid Social Specialist is responsible for the managing, executing and delivering client’s paid social strategy and efficient day to day management of assigned client accounts, focusing on delivering performance against agreed KPIs.


Key Responsibilities include planning, executing, optimising and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, SnapChat, etc) with emphasis on innovative initiatives, and working closely with the Client Services team to communicate campaign strategy, progress and results.

Responsibilities

Campaign Management Responsibilities

  • Planning paid social campaigns across multiple-social channels.
  • Optimising and executing Jellyfish’s methodologies against paid social plans utilising native platforms, third party and internal tools, as required to deliver efficient and profitable Paid Social campaigns.
  • Critically analysing the performance of campaigns, identifying opportunities to optimise, facilitating changes to hit and exceed client expectations and KPIs.
  • Project managing all activity and processes required to proficiently run and create campaigns.
  • Producing high quality client-facing reports, studies and presentations to Jellyfish brand standards including measuring forecasts vs actual and clearly articulating rationale for optimisation methodologies throughout campaigns..
  • Maintaining an in depth understanding of Jellyfish’s marketplace and the social landscape to ensure delivery of best-in-class campaigns.
  • Managing day-to-day relationships with account teams, clients, advertising partners and colleagues.


New Business & Pitch Support

  • Pro-actively contribute and support the Head of Social and Social Media Directors with; research, insight and support around datasets that lead to effective paid, or cross-channel, media strategies and tactics.
  • Support new business by delivering paid social audits and account reports
  • Build effective and logical media plans based on RFPs
  • Drive forward the RFP by collaborating and ensuring the response is integrated and aligned to the Social Insights and Content methodology

 

Training & Upskilling

  • Upskill other members of the team, where required, on best practice paid social campaign execution.
  • Support the wider team to improve their understanding of paid social
  • Share best practice and knowledge with wider Jellyfish Group via lunch and learns, or other learning situations.

 

Best Practice & Offering development

  • Contribute to the creation of up-to date processes and frameworks to facilitate the growing use of paid social, when required.
  • Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas as well as following set processes to deliver campaigns On Time In Full
  • Collaborate with the Data, Strategy and Planning teams to understand how paid social contributes to multi-service campaign success
  • Collaborate and support the delivery of paid social media measurement frameworks and KPIs
  • Develop the paid social offering to include the latest tools, technology and techniques, when required.
  • Work with data suppliers and other 3rd party data experts to deliver clear data visualisations of reports for clients
  • Ensure all work is QA’d appropriately and to the highest standards.

 

Deliverables

  • Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service.

Experience Required

  • An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns
  • Knowledge & experience of using Facebook Power Editor and Twitter Ads Manager would be advantageous
  • Facebook Blueprint certified; Google Advertising Fundamentals Exam - would be a plus
  • A good understanding of Google analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint.

Skill Requirements

  • Strong business writing skills and able to produce high quality documents.
  • A self-starter who is highly motivated and passionate about social media and paid social
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Exhibits a high level of attention to detail.
  • Strong interpersonal skills, particularly influencing and listening skills.
  • Great communication skills for client phone calls and face to face meetings.
  • Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
  • Software skills that support the delivery of high quality client facing documents.

Key Attributes

  • A self-motivated individual with high levels of energy.
  • Exhibits a high level of attention to detail.
  • Highly analytical and data driven.
  • Is a confident and articulate presenter.
  • Numerate and articulate.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.
  • Has high personal standards and promotes them in others.
  • A valued team member, who upholds Jellyfish’s values and professional integrity at all times.
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