Senior UX Content Strategist

Senior UX Content Strategist

Baltimore, US

The Role

Senior UX Content Strategist will plan for and lead content strategy across multiple clients to support experience design capability within Jellyfish. The successful candidate is a strong strategist able to design for adaptive, intelligent, user-centric, quality content.


In addition to the strong strategic mindset, we are looking for an individual who is proficient in both content and systems design. Someone who understands and advocates for content and user experience strategy and its value, and is able to build a strong value proposition and content strategy roadmaps for our clients. Someone who can speak the same language with UX designers, editors, writers, SEO practitioners, visual designers and developers.


  • Assess content opportunities to develop content and user experience strategies that meet client goals and deliver excellent user experience
  • Oversee content strategy development as well as creation and quality of content strategy deliverables (content inventories, audits, gap analyses, taxonomic systems, metadata, style and tone of voice guides CMS documentation and training, etc.)
  • Develop comprehensive content requirements, content models, and business rules for meaningful content presentation and personalization opportunities
  • Understand key audiences, set content goals and performance metrics
  • Strategically plan and design a long-term vision for content by providing vision and recommendations, concepts, governance, quality checklists and guidelines
  • Establish content governance guidelines and help build effective workflows for clients with large, multinational digital footprints
  • Collaborate with UX designers, developers, SEO practitioners, visual designers, and writers to create content requirements and guidelines
  • Lead large-scale content migration projects across multiple globally distributed teams and disciplines
  • Provide content leadership internally and for the clients; contribute to the process development
  • Design and implement content strategies focusing on presenting the right content at the right time to drive engagement, conversions, or improve usability
  • Be the agency’s content strategy evangelist, aiding with the discipline’s integration within the organization
  • Contribute to new business development initiatives, pitches, and growing content strategy investment from existing clients
  • Provide level-of-effort and time estimates for project deliverables to assist account and project management teams
  • Lead and mentor content strategists

Skill Requirements

  • Experience in content creation and management for online experiences, websites, and other digital media, including managing web content production and publishing
  • Demonstrated ability to lead content strategy on new web builds across the entire project lifecycle
  • Strong understanding of content modeling, information architecture, information design, and UX
  • Experience with ongoing content recommendations and cross-channel optimization techniques
  • Deep understanding of current and future digital trends across all platforms
  • Solid understanding of UX, SEO and SEM principles and methodologies
  • Working knowledge of testing tools and methodologies
  • Strong writing and communication skills
  • Experience with enterprise-level content management systems (Sitecore, AEM,
  • Wordpress, Drupal, experience preferred)
  • Highly analytical and data-driven, experience with digital analytics packages is a must
  • Knowledge of project management methodologies, ability to scope projects
  • Spectacular attention to detail and organizational skills
  • Proactive, decisive, results-oriented
  • High tolerance for ambiguity, ability to be productive in a high-paced, uncertain environments
  • Ability to communicate your ideas clearly and confidently to peers, team leaders and clients
  • Ability to work well independently and as part of a team, and deliver on tight deadlines
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