Using Holiday insights to keep the momentum going
Luis Pedro Martinez, VP Partnerships at Jellyfish, talks with Amazon Ads about holiday insights, campaign optimization and the importance of reporting.
Read ArticleLuis Pedro Martinez, VP Partnerships at Jellyfish, talks with Amazon Ads about holiday insights, campaign optimization and the importance of reporting.
Read ArticleAt this crucial moment in the history of the digital marketing industry, it is essential to reconsider whether the measurement systems and methods that have always existed still make sense in the year 2024.
Read ArticleWatch our latest webinar: Leveraging Amazon Marketing Cloud: Maximize your insights and measure the success of your holiday campaigns on Amazon. Seize the opportunity to act on your brand insights for Q4 via Amazon Marketing Cloud, gaining a deep understanding of your primary campaign performance, audience metrics, and effective strategies for optimizing in 2024!
Read ArticleAre you ready to transform your advertising game in the new era of privacy? Download our groundbreaking whitepaper co-published with Meta on GeoLift, a game-changer in the advertising industry.
Read ArticleFirst-party data media activation is changing on March 6 2024 - this article will tell you what you need to know and action ASAP.
Read ArticlePerformance Max (otherwise known as PMax) is Google's latest AI-powered campaign. It has generated significant buzz and is set to influence marketers across various industries. Download our latest white paper to learn more.
Read ArticleIt should be a known fact that most customers expect slick and highly personalized online experiences from every company they engage with. And, as the evolution of technology shows no sign of slowing down, this expectation is only going to increase.
Read ArticleNick Emery is a special guest on the AdExchanger Talks podcast
Read ArticleGeolift forms part of our triple alliance of measurement - three components that are poised to revolutionise how we, as an industry, measure marketing effectiveness.
Read ArticleIn the ever-evolving landscape of digital marketing, we stand as the vanguard of innovation and transformation. In a world where privacy concerns have led to the demise of third-party cookies, we proudly hoist the flag of change. At the heart of this revolution lies our powerful ally - Server-Side Google Tag Manager.
Read ArticleOur solution for the future of value-based bidding with the possible demise of auto-tagging
Read ArticleAmazon has done it again! US Amazon reports it had the strongest single sale day for Prime Day since it launched this event in 2015: Prime Day spending reached nearly $13 Billion in sales, growing about 6% YoY. Things started with a bang on day 1, being the strongest of both days.
Read ArticleFollowing the success of our 2022 hackathon, our partner Google approached us to be part of the event, and our 2023 hackathon became the biggest in history.
Read ArticleDiscover how Search Generative Experience (SGE) will impact traffic and rankings from organic search
Read ArticleWe believe generative AI is a generational opportunity to reshape every category. But many marketers face a simple question: where do I start?
Read ArticleDownload our white paper and discover how to maximize your app’s potential and stay ahead of the competition.
Read ArticleCould ChatGPT be your brand's next Strategist? Our Brand Strategy Director, James Croft investigated, finding that while AI may be helpful for brainstorming, you shouldn't write off human input just yet...
Read ArticleWhile this paper zooms in on Google Ads, the tips and tricks shared below can be your secret weapon to master any dynamic product ad platform out there - be it Facebook Dynamic Ads, Criteo, Snapchat Product Catalog Ads, or beyond. Don't miss out on the chance to level up your ad game!
Read ArticleWhite Paper - How Direct-In-Platform (DIP) shopping can accelerate growth for commerce brands
Read ArticleSupply Path Optimization(SPO), which is centered on an in-depth understanding of programmatics, has become a key issue in programmatic digital marketing due to its complexification.
Read ArticleLeveraging asset optimization and creative to drive success
Read ArticleUncover valuable product insights to amplify your shopping campaigns
Read ArticleNetflix, Microsoft and the rest of us have a generational opportunity to help change the course of digital advertising
Read ArticleGet your message across in the best way. We’ve listed out 40 formats with examples to inspire your next campaign.
Read ArticleAfter the introduction of the Privacy Sandbox for the web, Google has announced its equivalent in the application environment for its Android application system. In this article we will introduce Google’s main proposals for its Privacy Sandbox on Android and the potential impacts on the ecosystem.
Read ArticleWhite Paper : Discover how current and future privacy changes can impact your business - for the better.
Read ArticleAfter two years of existing happily alongside GA4, Google Analytics Universal (or GA3) will be deprecated and will give way to GA4 next year. This handover marks a turning point in data-driven marketing, because, as we already see it, GA4 radically changes data usage, from collection to activation
Read ArticleJellyfish offers a dedicated Amazon analytics program, which connects to Amazon APIs to provide easy-to-use, personalized, and responsive dashboard to clients.
Read ArticleGoogle has announced that in July 2023, Universal Analytics will stop processing new hits, effectively sunsetting the platform. In its place is the already available Google Analytics 4 (commonly known as GA4), the newest generation of Google’s analytics measurement solution.
Read ArticleRight now, our industry is reeling from the recent decisions being made by the data protection authorities around websites, the use of Google Analytics and the lack of compliancy around GDPR.
Read ArticleThe future of eCommerce marketing is in the hands of those who are able to connect the dots and master the algorithms
Read ArticleHow beauty companies can significantly increase customer acquisition and retention and survive the upcoming digital-first era
Read ArticleAs customers look to interact with brands on a variety of platforms, companies need to adopt an Omnichannel Marketing approach in order to succeed.
Read ArticleContent strategies are ripe for significant transformation thanks to more efficient and more accurate analytics tools and a more sophisticated digital consumer.
Read ArticleConsumer behavior around shopping has changed, accelerated by the pandemic. Ecommerce is fast becoming the preferred channel not only to purchase products but also to discover and to learn about products and brands. What has stayed the same is what the consumer needs; inspiration, information and availability.
Read ArticleIn an interview with Botify, PR Director Katheryn Watson offers advice on how PR teams can leverage their expertise for beneficial outcomes during Black Friday and beyond.
Read ArticleThe team at Botify had a chat with our Earned Media team to get their advice on how to navigate the next couple of months to maximise the much-anticipated holiday season.
Read ArticleIt doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.
Read ArticlePrivacy could be the most talked-about topic around the boardroom table. How should businesses get ready for the incoming changes?
Read ArticleWhy being out of stock can cost your business a lot of money and our tools and techniques to avoid stock-outs on Amazon
Read ArticleWith thousands of reviews, Q&A and comments, Amazon is bound to become another social network. Here is why
Read ArticleGetting reviews is key to selling on Amazon and Amazon’s vine program is here to help you do that!
Read ArticleA re-engagement campaign has always been on the list of ‘must haves’ for email marketers and CRM managers. But due to a combination of recent events, it’s never been so pertinent to have one.
Read ArticleThe retail world is undergoing a paradigm shift, as the way people shop online is fundamentally changing.
Read ArticleIf you’re sending out emails to your customers, you’ll want to take note of the new feature set to be added in iOS 15
Read ArticleA look at how we’re solving the digital transformation challenges through effective planning.
Read ArticleOur report reveals the critical role of Performance Content in retail ecommerce.
Read ArticleIn marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’.
Read ArticleIn this article we explain how Amazon Business works, why you should consider it and our best practices to be successful.
Read ArticleWe detail each program available for Amazon Sellers: Between MFN or FBA what is the best option based on your goals
Read ArticleEverything there is to know about virtual and hard bundles on Amazon
Read ArticleHow to help buyers make purchasing decisions on beauty products
Read ArticleEverything you need to know about ACoS and TACoS in order to maximize the efficiency of your Amazon advertising campaigns.
Read ArticleThere is much to learn from the searched keywords on Amazon
Read ArticleTo complete our series on the essential KPIs to monitor an Amazon Business, a focus on advertising is essential. Here are our top 10 KPIs!
Read ArticleThe global pandemic has made the shift to an online home goods business more urgent than ever in order to thrive.
Read ArticleGrowth is not infinite, so at some point it is vital to start thinking about how to increase your profitability on Amazon.
Read ArticleHere is everything you need to know to adapt your strategy or grow your business on the Beverage Category on Amazon
Read ArticleThe top KPIs to follow when you are an Amazon Vendor to grow your Business
Read ArticleDiscover how you can best use the new sponsored brand video format on Amazon to grow your business and gain visibility
Read ArticleWhat parents are looking for, who are the key brands when it comes to the baby category on Amazon?
Read ArticleThe importance of reviews for your Amazon Business
Read ArticleEverything you need to know about Amazon Born to Run Program to help Vendors successfully launch a new product.
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