The way of the PPC samurai

| 16 Sep, 2014

After relocating to Japan for a three month placement with Frontier Digital Marketing, part of the IREP Group, I spoke to The Wall Blog about the five key differences between the Japanese and UK/US search markets.

Here are the five key differences that I observed between the Japanese search market and that of the UK/US, including some top tips for anyone looking to run search campaigns in the region:

Yahoo! is big in Japan
Double Bytes make for flexible ad character limits
Landing pages are like Japanese high streets
Innovations can take time to filter through
Compliance and secrecy are an even bigger deal

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