Universal Analytics implementation
As most of our readers are aware, Universal Analytics is no longer in BETA and has been working as the Google
Hi there, I'm Simon Lago. I'm a Technical Analytics Director.
I discovered web analytics when I began a small forum for sharing news, funny stories or simply comments with my friends.
Once I saw what could be tracked, I considered it amazing. I'm very passionate about online and try to find everything in the web (even if it seems impossible).
I originate from Spain where I worked for companies in many different sectors including: Vodafone, NH Hotels and La Caixa among others. My favourite part about working clients is hearing and understanding their requirements and bringing them to life.
I love reading, discovering new music groups and participating in sports, my favourite of which is tennis and I watch all the big matches on TV.