Google AdWords

Google AdWords

Google AdWords is a high converting advertising channel that no online business can afford to run inefficiently. Let us show you how to take control of your accounts on our Google AdWords training courses.

ex VAT

As a Google AdWords certified partner we’ll share our hints and tips to ensure your paid search activity is achieving the maximum return on investment.

Jellyfish began life as a paid search agency. Today we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from PPC. Our Google AdWords courses have been designed by our leading PPC practitioners to share this industry knowledge with you.

On the standard course we’ll introduce the fundamentals of Google AdWords and show you how to create efficient, well-structured campaigns. On our advanced course you can take your knowledge to the next level and we’ll explore the advanced techniques for developing high impact AdWords campaigns to effectively expand your account.

We offer an online training option that covers all you need to master AdWords, including search, display, remarketing and advanced campaign options such as RLSA, product listings ads, dynamics search ads and Google Shopping.

Our Google AdWords courses are available at our training venue in Umhlanga.

We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed in the management of PPC activity.

Google AdWordsStandard1 day Classroom Course

Our Standard Google AdWords course covers the key elements to help you get the most from AdWords and pay-per-click ads.

We’ll share best practice, talk through keyword methodology, how to write great ad copy, improve quality score, ad extensions, optimisation tips and much more. By the end of the course you will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals.

What will I learn?
By the end of our Standard course you'll have gained the skills to:
  • Understand the terminology and mechanics of how the bidding auction works
  • Create campaigns and ad groups with a full understanding of the different settings and keyword matchtypes available
  • Write compelling ad copy and implement all basic ad extensions to your disposal
  • Set up basic tracking through the use of the Google conversion pixel
  • Pull reports and execute standard optimisation techniques in order to improve the performance of a campaign i.e. keyword mining and bid adjustments
Why should I take this course?
Our Google AdWords Standard course is aimed at professionals looking to improve their understanding of PPC and AdWords. You may be looking to increase your knowledge so you can work better with your agency or you may be directly responsible for running your own campaigns and looking to improve their performance. This course will empower you to do both efficiently.
Course Overview
Overview of Search
  • The difference between SEO and SEM
  • How are SEO and SEM different?
  • Understanding the search user journey
The Search Engine Landscape
  • SEM ad varieties
  • Key targeting features in SEM
  • Search players
  • How SEM works
  • Search jargon buster
Quality Score
  • What is Quality Score?
  • The AdWords Auction
Deconstructing SEM campaigns
  • How search campaigns are structured
  • Keywords
  • Keyword match types
  • Negative keywords
  • Account Structure Best practices
Ad Copy
  • Anatomy of an AdWords Ad copy
  • Ad Extensions
AdWords policies
  • Ad copy disapprovals
  • Creating an Optimisation schedule
  • Common mistakes
Campaign Setup Walkthrough
  • Campaign setup
  • Ad group setup
Full DayR2,500 ex VAT
Upcoming CoursesView all
Mon | Aug 6 | 1 day
Google AdWords Standard
R2,500 ex VAT
Mon | Sep 3 | 1 day
Google AdWords Standard
R2,500 ex VAT

Google AdWordsAdvanced1 day Classroom Course

The advanced course explores techniques for developing high impact AdWords campaigns to effectively expand your account. We also cover more complex targeting options.

We examine what makes for successful keyword optimisation, how to get the most from remarketing, attribution models, bidding strategies and using Google Analytics effectively to vastly improve your AdWords campaigns.

By the end of the course you will feel inspired and knowledgeable in all key areas of this specialist area.

What will I learn?
By the end of this course you'll have gained the skills to:
  • Fully understand how to create advanced campaigns for Search
  • Use advanced reporting features and data effectively
  • How to implement advanced ad extensions
  • Understand Remarketing Lists for Search Ads (RLSA) and how to use it to optimise your account
  • Analyse different paths to conversion by using the different attribution models
Why should I take this course?
This level has been designed for those who are already running AdWords campaigns in-house and understand the terminology or might be thinking of bringing their campaigns in-house from a third party. 
Whereas in the standard course we focus on the initial setup, creation and methodologies, in the advanced course we go more into optimisation and share our insider tips and advice. 
Course Overview
Account Structure & Organisation
  • Campaign Structure
  • Campaign Naming Convention
  • Campaign Settings
  • Ad Groups
  • Ad Groups and Match Types
  • Ad Group Naming
  • Ad Group Settings
The Keyword Universe
  • Match Type Recap
  • Common Keyword Issues
  • Negative Keywords
Advanced Ad Copy
  • Ad Copy Testing
  • Ad Extensions
  • Impression share
  • Demographic targeting
  • Dimensions Tab
  • Auction Insights
  • Change History
Remarketing Lists for Search Ads
  • Advanced Remarketing
  • Building Out Audiences with Google Analytics
Using AdWords with Google Analytics (GA)
  • Adding GA Columns to AdWords
  • Linking Accounts
Full DayR2,500ex VAT
Upcoming CoursesView all
Tue | Aug 7 | 1 day
Google AdWordsAdvanced
R2,500 ex VAT
Tue | Sep 4 | 1 day
Google AdWordsAdvanced
R2,500 ex VAT
Our USPs


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.


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They certainly know the digital world

They certainly know the digital world

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.