Google Analytics

Google Analytics

Want to learn how to make the most of Google Analytics? We offer in-depth Analytics training courses that will help you understand the product and how to use it to serve your own business goals.

R4,999
ex VAT

As a trusted Google Analytics certified partner, we’re committed to help you make the most of your online advertising.

Our courses are led by our Analytics experts who have gained industry recognition for their work on client campaigns and will share this experience with you.

Our standard course provides new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this tool can really offer.

On our advanced course you can take your Analytics knowledge to the next level and will learn how to set up and maintain a reliable Google Analytics account as well as advanced implementation techniques.

Our Google Analytics courses are available at our training venues in Umhlanga and Johannesburg.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in the use of Google Analytics.

Google AnalyticsStandard1 day Classroom Course

This course will introduce some of the fundamentals of web analytics, the Google Analytics interface and the key reports.

By the end of the day you’ll have gained valuable, practical skills essential for monitoring your online marketing and improving your website. 

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Understand the capabilities and limitations of Google Analytics
  • Gain an overview of Google Analytics functionality and reports
  • Identify the main reports that will add value to your business
  • Learn how to create basic custom reports and dashboards
  • Better understand your audience and how they behave on your site
Why should I take this course?
This course has been designed to give new and intermediate Google Analytics users the opportunity to gain practical knowledge in what this system can really offer.
Course Overview
Introduction to Google Analytics
Key components & terms of Digital Analytics
  • Setting up Google Analytics
  • Account Structure
  • Setting Objectives
  • Google Analytics Metrics
Universal Analytics
  • User ID
  • Measurement Protocol
  • The Migration Process
Using Google Analytics Reports
  • Interpreting the data
  • Segmentation
  • Dashboards and Shortcuts
  • Real Time Reporting
  • Audience Reports
  • Acquisition Reports
  • Behaviour Reports
  • Conversion Reports
  • Sharing Reports
Product Integrations
  • AdWords
  • Google Search Console
Measuring Success
  • Setting up Goals
  • Conversion Reporting
  • Benefits of Ecommerce Tracking
Administration
  • User Management
  • Account settings & configurations
  • Troubleshooting your analytics installation
  • Custom Alerts
Full DayR4,999 ex VAT
Upcoming CoursesView all
Mon | Nov 27 | 1 day
Google Analytics Standard
Umhlanga
R4,999 ex VAT
Wed | Dec 13 | 1 day
Google Analytics Standard
Johannesburg
R4,999 ex VAT
Mon | Dec 18 | 1 day
Google Analytics Standard
Umhlanga
R4,999 ex VAT
Wed | Jan 17 | 1 day
Google Analytics Standard
Umhlanga
R4,999 ex VAT
Mon | Jan 29 | 1 day
Google Analytics Standard
Johannesburg
R4,999 ex VAT
Wed | Feb 14 | 1 day
Google Analytics Standard
Johannesburg
R4,999 ex VAT
Thu | Feb 22 | 1 day
Google Analytics Standard
Umhlanga
R4,999 ex VAT
Mon | Mar 12 | 1 day
Google Analytics Standard
Johannesburg
R4,999 ex VAT
Mon | Mar 26 | 1 day
Google Analytics Standard
Umhlanga
R4,999 ex VAT

Google AnalyticsAdvanced1 day Classroom Course

During the day, we'll take a look at advanced implementation techniques such as events, custom dimensions, ecommerce tracking and Data Import.

We’ll also take a look at the configuration of reports including channel grouping and filters as well as how to action insights through creating audience lists for remarketing.

What will I learn?
Upon completion of this course you’ll have gained the skills to:
  • Configure your Google Analytics account following the best practises from Google
  • Understand and implement advanced features such as User ID and Cross Domain Tracking
  • Start using Data Import in Google Analytics to include data from other sources
  • Create Custom Dimensions and Metrics for your reports, segments and remarketing lists
  • Start using Google Tag Manager and the Measurement Protocol
Why should I take the course?
This course has been created to help analysts and technical marketers gain a deeper insight into the implementation of Google Analytics.
Course Overview
Advanced Topics & Configuration
  • Google Analytics Cookies
  • Google Analytics logic & requests
  • Universal Analytics
  • Roll up Properties
  • Filters & Advanced Filters
  • Regular Expressions
Implementation
  • Event Tracking
  • Custom Dimensions & Metrics
  • Ecommerce & Enhanced Ecommerce Tracking
  • Cross & Sub-domain Tracking
  • Virtual pageviews
Enhancing Data
  • Data Import
  • Measurement Protocol
Integration with Digital Marketing Activity
  • Integration tools, AdWords
  • Social Tracking
  • Campaign management
  • Multi-channel Funnels
  • Remarketing
Full DayR4,999ex VAT
Upcoming CoursesView all
Tue | Nov 28 | 1 day
Google AnalyticsAdvanced
Umhlanga
R4,999 ex VAT
Thu | Dec 14 | 1 day
Google AnalyticsAdvanced
Johannesburg
R4,999 ex VAT
Tue | Dec 19 | 1 day
Google AnalyticsAdvanced
Umhlanga
R4,999 ex VAT
Thu | Jan 18 | 1 day
Google AnalyticsAdvanced
Umhlanga
R4,999 ex VAT
Tue | Jan 30 | 1 day
Google AnalyticsAdvanced
Johannesburg
R4,999 ex VAT
Thu | Feb 15 | 1 day
Google AnalyticsAdvanced
Johannesburg
R4,999 ex VAT
Fri | Feb 23 | 1 day
Google AnalyticsAdvanced
Umhlanga
R4,999 ex VAT
Tue | Mar 13 | 1 day
Google AnalyticsAdvanced
Johannesburg
R4,999 ex VAT
Tue | Mar 27 | 1 day
Google AnalyticsAdvanced
Umhlanga
R4,999 ex VAT
Our USPs
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions on the day or post training as part of our ongoing support.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
They certainly know the digital world

They certainly know the digital world

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.