Google BigQuery

Google BigQuery

Want to learn how to run super-fast queries on large datasets? Our Google BigQuery course will give you an in-depth understanding of the tool and enable you to turn big data into actionable business insights.

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BigQuery is a powerful Big Data solution that can provide you with the insights you need to create a better customer experience and drive competitive advantage.

If you are using your analytics data to answer complex business questions or are looking for a solution that will help create efficiency and save costs in the long term, our analytics experts will show you how BigQuery can help solve these problems.

The course will take advantage of Google Analytics 360 data to cover the four main concepts that a user should understand when using BigQuery: projects, datasets, tables and jobs.

We’ll cover in detail the main elements of interaction including loading and exporting data as well as querying, viewing and managing data. Finally, we will look at some common causes of error and BigQuery's integrations with other tools.

This course is led by BigQuery implementation and insights specialists working with the tool on a daily basis.

Our Google BigQuery course is available at as a private training option. We can tailor the content to your business needs, which is ideal if you have an analytics team who want to learn how to use this tool.

Google BigQueryPrivateClassroom Course

This course aims to provide you with the knowledge and skills necessary so you can run the queries that will help you adapt to some of the most complex scenarios your business may face. For example, mapping user journeys across hundreds of thousands of pages and interactions.

By the end of the day you’ll be able to load data into BigQuery, query the data that you are using and export the data in order to manage and measure against your objectives.

This course compliments the Google Analytics and Analytics Insights courses.

What will I learn?
Upon completion of the course you will have gained the skills to:
  • Use the BigQuery interface with confidence to make sense of Big Data and provide insights to the business
  • Learn SQL fundamentals: clauses, functions, operators, integrating SQL with scripts
  • Answer complex questions you couldn’t answer in the Google Analytics platform - from time to interaction analysis to user journey visualisation
  • Enhance Google Analytics data with your own business data
  • Integrate BigQuery with your technology stack and other tools including Data Studio
Why should I take this course?
This course has been built for analysts working with large datasets and web analytics tools (in particular Google Analytics 360) on a daily basis or marketers looking to learn more about Google BigQuery and the fundamental principles behind the platform.
Having some basic knowledge of SQL and how data is gathered within your business is required.
Course Overview
Introduction
  • BigQuery: Fundamentals, use cases, access control
  • Creating datasets and tables
  • Analytics 360 schema
Query reference
  • Query syntax and clauses (e.g. WHERE, JOIN, IN/NOT IN, ORDER BY, GROUP BY)
  • String functions: use cases and examples, e.g. concatenating, splitting and extracting values
  • Aggregate and window functions: use case and examples, e.g. counting and ranking values and defining subgroups of data
  • Arithmetic operators: use cases and examples, e.g. rounding, absolute values, averages
  • Regular expressions
  • Working with different types: casting functions
  • JavaScript user-defined functions
Use cases
  • Advanced analysis of Analytics 360 data
  • Importing/exporting data
  • BigQuery limitations
  • Common causes for errors
  • Integrations: overview and examples with R, Tableau, Google Sheets, Data Studio

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5
They certainly know the digital world

They certainly know the digital world

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.