Multi-Channel Campaigns in Display & Video 360

Multi-Channel Campaigns in Display & Video 360

Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.

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This course provides an overview and hands-on practice on how to effectively run multi-channel campaigns, using different creatives, formats and environments in Display & Video 360.

We'll share best practices for running mobile, video, TrueView and native campaigns, from set up, campaign management through to troubleshooting and reporting.

We will also look into discussing optimisation methodologies to make sure practitioners feel comfortable running campaigns at multi-channel level.

Our Multi-Channel Campaigns in Display & Video 360 course is available as a private training or webinar session. We are happy to the tailor the content to your business needs.

What will I learn?

Upon completion of this course you’ll understand:

  • How to effectively run multi-channel campaigns
  • Optimisation methodology for multi-channel programmatic campaigns
  • Various types of creatives supported by Display & Video 360
  • Using creatives from different Adserver Sources

Course Overview

Creative types supported by Display & Video 360

  • Using creative from different adservers
  • How to effectively run multi-channel campaigns
  • Optimisation methodology for multi-channel programmatic campaigns

TrueView

  • TrueView video formats
  • Setting up TrueView
  • Campaign management
  • Bumper ad campaigns
  • Reporting TrueView campaigns
  • Brand Lift Surveys
  • Video

Video campaign setup

  • Video creatives
  • VPAID
  • Purchasing video inventory
  • Guidelines for video creatives
  • Reporting on video campaigns
  • Mobile

Supported types of mobile inventory / Exchanges

  • Guidelines for mobile creatives
  • Campaign management
  • Conversion tracking
  • Targeting mobile impressions
  • Native

About native ads

  • Guidelines for native ads
  • Campaign management
  • Reporting native performance

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5
They certainly know the digital world

They certainly know the digital world

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.