Google Shopping

Google Shopping

Want to ensure your best selling products appear on the first page of the shopping results? Our shopping specialists can help you on our Google Shopping training course.

Call our Sales team today 031 100 2490

Whether you are selling 20, 2200 or 200,000 products online, the challenges advertisers face are the same.

Led by one of our expert PPC team, this course has been designed to help online retailers get to grips with managing shopping campaigns. Now that more people are clicking on Shopping Ads than ever before, it's even more important to understand what it takes to run a profitable campaign.

On this one day course, you’ll learn how to effectively manage your product feeds and run multiple shopping campaigns and how to provide your customers with better quality adverts relevant to their search.

Our Google Shopping course is available as a private training option. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in the management of shopping campaigns.

Google ShoppingPrivateClassroom Course

We’ll cover the fundamentals, ranging from how to create the perfect feed, to the most efficient ways to structure your inventory and discuss what bidding strategies should be employed, to ensure you’re maximising revenue while improving ROI/ROAS.

By the end of the day you’ll have gained a solid understanding of how to set up and manage a product feed with the ability to grow, improve and run multiple shopping campaigns.

What will I learn?
Upon completion of the course you will have gained the skills to:
  • Fully understand the Google Merchant Centre
  • Create and optimise a data feed in line with Google’s best practice
  • Create and optimise a shopping campaign in line with business objectives
  • Understand how to effectively remarket products to users who have previously viewed on site
  • Effectively market your products on mobile devices
  • Launch and sell your products on Facebook and YouTube
Why should I take this course?
If you’re an online retailer with an understanding of Google Ads (AdWords) and are looking to improve your knowledge of Shopping, then this Google Shopping course is designed for you. We’ll teach you what you need to know in order to set up, optimise and run profitable shopping campaigns.
Course Overview
Introduction to Google Shopping
  • What is it and where do the ads appear?
  • Benefits of Google Shopping
  • How does it work and how much does it cost?
  • The shopping value chain
Google Merchant Centre
  • Merchant centre introduction
  • Dashboard overview
  • Merchant Centre navigability
  • Finding and fixing errors
  • Account linking and settings
Data Feed
  • Data feed introduction
  • Attribute explanation
  • Create the perfect feed
  • How to optimise a feed
  • Importing and exporting your inventory
  • Feed tips and best practice
Shopping Campaign
  • Shopping campaign set-up
  • Campaign strategy options
  • How to bid efficiently across product groups
  • What’s the best mobile strategy?
  • Dynamic remarketing
  • RLSA
  • Local inventory ads
  • Shopping Trueview
  • Tracking options

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5
They certainly know the digital world

They certainly know the digital world

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.